Well, Simon Canning from The Australian starts off his article Home made commercials put wind up professionals with: IF you hate advertising now, when it is made by professionals, imagine how you will feel when the amateurs take over. I’ve commented a couple of times on user generated advertising – the L’Oreal campaign caught my…
One area I believe that online communities can really, really make a difference is with parents who are struggling with sick kids. Being up in the middle of the night, worrying and then being able to get online and chat/post about your concerns with other parents who are also up in the night worrying helps…
What’s your worst marketing nightmare? Hmmm, your consumers don’t just get bad service and tell a friend or two, but they start a web site to diss you, and potentially pull in a squillion readers? And then they get together with other unhappy clients and moan about you some more? The Consumerist is just such…
… or not. How do you present your image as a College of hardworking studious ummm … students, when all the students want to do is get drunk and then have the temerity to upload images of said drunkeness on the ‘net? The Northerner Online (student newspaper) reports:Facebook postings, photos incriminate dorm party-goersUniversity students caught…
Cool. Erietta (from Cyberworx) and I moseyed on down to Mintners to catch Mark Pesce (futurist), Jonathan Nicholas (Inspire), Mike Walsh (News Corp) and Jennifer Wilson (HWW).It was a great opportunity for me to understand where Australia is in the move towards participatory journalism and marketing. Mark Pesce is an interesting and dynamic speaker. After…
The blurb: Ooh, what a sexy phrase. Don’t we all want our significant others whispering sweet nothings about new games we’re all waiting for, or unchecked SYN packets. To give it that extra edge, the japanese text is a loose translation. So my question is, what does the Japanese mean (just how ‘loose’ is that…
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