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Lost in Translation



The blurb:

Ooh, what a sexy phrase. Don’t we all want our significant others whispering sweet nothings about new games we’re all waiting for, or unchecked SYN packets. To give it that extra edge, the japanese text is a loose translation.


So my question is, what does the Japanese mean (just how ‘loose’ is that transalation?!!111!!).

Jinx has done everything right – a really brilliant little community has sprung up around a small niche commercial site. I love reading the comments from buyers of their admittedly-limited range of geeky slogan’ed t-shirts. Uploading of fotos of customers wearing the t-shirts was a brilliant move too. Reminds me of restaurants that have a wall with a ‘send us a postcard’ or ‘send foto wearing an Applebee’s hat’ . For the Aussies – Applebees is a US breakfast restaurant chain. Well i went there for breakfast, and they are everywhere, all over the 52 States or however many there are, so thats what I’m calling them…. a breakfast restaurant chain.

Two lessons here – one, purchasing online can be made more enjoyable than purchasing in real life. I certainly don’t laugh out loud, raucously, uncontrollably when I am at a downtown store. Well, not without men in white coats appearing through the tears of laughter. And believe me, some of the customer comments were hilarious. Second lesson, let your customers do the selling for you, forums, polls, implement a foto wall, whatever it takes to build a community. Remember, the brand is the community and the community is the brand. Twas ever so, we just never realised it…

Hmmm? What t-shirt did I buy? Why, the one that said “nobody reads my blog” of course!!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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