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Social Media for Training Departments in Companies

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media…

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Mary Poppins Online Community – Social Media Manager Leah Howard

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment. Leah Howard as the social media…

Qantas Airways on Twitter and the Black Face criticism

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What…

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June 2011: Social Media Course computer based

Yay! Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites…

Social Media Newspaper: Australian Media Tweets Paper.li

You can create your own online newspaper from online community content using paper.li – so I thought I would create a social media newspaper from the tweets of Australian journalists. I made a list of 500 journalists on Twitter, now their tweets dynamically update my online newspaper. Cool eh? Quis custodiet ipsos custodes, indeedy. If…

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Social Media Crisis: Australian Securities Exchange crash ASX

What happens when the stock/securities exchange for your country has a computer glitch and closes down before the final bell? Well, nothing, if you are ASX Public Relations. No social media, no updates for hours. That’s pretty dangerous in these times. Especially when the “glitch” wipes $1.5 Billion off the Bourse. I checked Twitter –…

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