How 2nd Screen Apps killed off Television Advertising – Social Media TV

As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to 3rd parties.

UK Teen Troll and Australian Radio Host – Social Media vs Traditional

Where do our teenagers learn it is fine to trash someone mourning the death of their father? From the media. #StopTheMedia #TrollMedia Compare these two situations: A UK Teen is arrested for making comments about an Olympian diver’s (Tom Daly) father’s death on Twitter and a lauded Australian Radio Host is lauded for making comments in front of Uni students about our Prime Minister’s father’s death.

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