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Traditional Media reporting on Social Media


There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks. Take this case:

There’s some sort of sex scandal involving a young woman and an AFL player. Which pretty well covers the Sports News for any weekend in season but hey ho. Here’s Sandra Sulley from Ten News tweeting:

Sandra Sully Ten News tweet AFL

Now @Sandra_Sully is a well respected newsreader on TV. This tweet looks pretty normal – probably even written by a news intern, not necessarily Sandra. We are used to broadcast and with 15,000 followers, Sandra is in broadcast mode.

Unless of course the “girl at centre of AFL nude photo scandal” is herself on Twitter.

First we need someone to pass the information on, via a retweet or something.  Twitter is not broadcast so much as Ripple. Enter Mike Lynch:

Now check out her profile – complete with AFL logos and 20,000+ followers

Click for larger image

Kim follows up with:

Sick of seeing the words claims/allegations next to mine – RE: Nixon. Jesus! IT’S ALL TRUE, just wait – I’ll be ready to yell “TOLD YOU SO!” (tweet)

Mind you, young Kim is also a bit busy dishing it out to a Channel 9 Sports Journo Tony Jones.

There is so much in this last tweet. The “victim” of a traditional media news story has collected 20,000 followers and is giving an earbashing to one journo while responding to a broadcast tweet from a Newsreader all the time displaying the AFL logo for sh!ts and giggles.

What is this world coming to? Twitter: First with News. Egalitarian news at any rate.

PS You might enjoy my speech at Media140:

Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part  of the community and deliver it to another part:  It’s not YOUR content. It’s our content. Our stories. We didn’t give you the Human Story, we loaned it to you, and now we’re taking it back.

Media140 and Social Media

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

14 thoughts on “Traditional Media reporting on Social Media

  1. Would have loved to have been there. What a great shared experience that would have been. In such a beautiful setting too.

  2. Fantastic example of the clash of traditional & social media RT @SilkCharm: Traditional Media reporting on Social Media http://bit.ly/hu78uk

  3. It is just crazy to see how the traditional media can compound and compel the masses even more with social media influence. And with Twitter exploding with celebrity accounts, it’s no wonder traditional media exploits it so heavily.

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