Print: Tribune Bankrupt, Ad revenue plunge

From RintiniWriting Media giant Tribune Co., saddled with billions in debt since it became a privately held company last year, filed for Chapter 11 bankruptcy protection in a Delaware court this afternoon, becoming the first major newspaper or chain to declare bankruptcy in modern history. (Washington Post) Wall Click for bigger picture. Total print and…

Social Media Monetization and Revenue

Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the…

REVENUE: YouTube & Citizen Advertiser

Google/YouTube aren’t quite there yet… : NEW YORK (AdAge.com) — Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads. Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes…

Video Ads Suck

Continuing my war against video advertisements as a revenue stream for anti-social media websites: .6.1.1. Or the required Ad viewing for Videos Animal13 – 05/28/08As if I had 30 seconds to waste to watch advertisements. And then if you pick additional related videos, more ads are required watching. I’ve gotten to the point of closing…

Accountancy 2.0: H&R Block

From Advertising Age ( hope they don’t “expire” the article, I hate it when they do that, heaps of interesting stuff there). What Accountants Can Teach You About Using Social Media H&R Block Cast a Wide Net With a Campaign That Included Profiles, Videos, Twitter and Widgets By Megan McIlroy and Abbey Klaassen Published: May…

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Web 2.0 is a bust – Advertising doesn’t work

NewsFlash! From 24/7 Wall Street Social Networks Don’t Work For Advertisers: Web 2.0 Is A Bust (GOOG)(TWX)(NWS) Perhaps someone could have figured this out a year ago, Social networks like MySpace, owned by News Corp (NWS) and Facebook are poor targets for marketers. No wonder. A social network is a patch work of millions of…

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