1. Hi Laurel,
    I don’t actually disagree with this at all: “MSM journalists should have collaboration and views written into their KPIs”. The problem is how to manage it on a practical level when even getting many journalists to read their own or competitors’ papers is hard enough. For a long time it amazed me that no one in any newsroom I had seen up until quite recently used RSS readers. That is changing though, and perhaps your suggestion is not far from becoming reality, or “actioned” as they say in KPIspeak.

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