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Video Ads Suck


Continuing my war against video advertisements as a revenue stream for anti-social media websites:

.6.1.1. Or the required Ad viewing for Videos

Animal13 – 05/28/08
As if I had 30 seconds to waste to watch advertisements. And then if you pick additional related videos, more ads are required watching. I’ve gotten to the point of closing down the site at the first required ad. Nothing is that important to watch that I should be required to waste the additional time.

Hear Hear and Amen. A beautiful quote. Unfortunately we will be barraged with video ads for the next couple of years until they go the way of the popup. Anyone got a video ad blocker?

Someone tell them to stop hiring traditional media to tell them how to do new media and then call it social media marketing. Seriously!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

6 thoughts on “Video Ads Suck

  1. I agree I hate it. Unfortunately most marketers and agencies see it as a bonus. They get to leverage their commercials across two media. Marketing Director: “Are we leveraging our marketing assets to maximise ROI” Product Manager “Yes, we’re distributing them on the internet” Tick!

  2. Laurel,

    Have you posted your thoughts on about how best to monetise social networks before?

    And by monetise I don’t mean blatantly profit, I mean pay for the upkeep of the network.

    I’d be interested to read them.

  3. @Peter: It wouldn’t be so much of a problem, except that people are desperate to monetize everything. But it’s the price of living in a capitalist/hyperconsumerist system, and the only way to get rid of one (and variants on it) is to change the other.

  4. What I am tired of is the advertising videos on websites that automatically start playing. I hate that crap, if it isn’t the noise it is the fact it causes my browser to freeze up as Flash crashes. Since I am a software engineer I am seriously thinking about making a plugin to remove all flash garbage from webpages as they load. If only I had more time

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