Experiential Economy: Social Media Business Podcast

What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.

KFC Potholes and Social Network Spotlights

Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers.  From The Chicago Tribune:    Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on…

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