1. Interesting, I read this right after a post by Good Ol Seth Godin on the cost of CPM…Doc Searls keeps saying all advertising will go away…I don’t know about it being extinct but what I do know is that the model does not really work maybe the digital ghost concept that John Battelle keeps talking about will follow us and learn about us making everything cross platform…hmm good idea we should build it. ha
    .-= Kevin Leversee´s last blog ..Small World Math, Michael Jackson and Tragedy of the Commons =-.

  2. I have always thought that Facebook was holding back on traditional display ad revenue because they didn’t want to ‘piss off’ their users, like I think MySpace has with prominant ads throughout the site. If you ask Facebook users about the ads on the site many of them will say “ads? what ads.” Ask a MySpace user the same question and your answer will be very different.

    I once read somewhere that not pissing off the users with such prominant ads was important for Zuckerburg. I commend him for this but with the beacon advertising model falling over before it had even lifted off and no other advertising model seriously following suit I would be concerned that the next generation social network (I would forget about Twitter as being a serious competitor) that competes with Facebook might take their audience away advertising revenue with them.

    Perhaps money isnt the most important thing for Zuckerburg, but that might not be the case for Facebook’s major backers?

    1. Advertising is not a strong player in social media monetization. MySpace makes $2.17 per year per member mostly from ads. CyWorld doens’t have any advertising and makes around $17 per member. Habbo is similar. And both have around the same number of members as MySpace.

      Beacon is still there – don’t listen to the small echo chamber that tried to have it stopped. Go to Settings->Privacy->settings and make sure you are set on what you want…

  3. why people spend real money to buy virtual goods, like gifts in Facebook?or land, clothing in Second Life

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  5. Awesome blog you have here but I was curious if you knew of any message boards that cover the same topics talked about here?

    I’d really like to be a part of community where I can get advice from other knowledgeable individuals that share the same interest.

    If you have any suggestions, please let me know. Thank

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