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Job: Monetizing Twitter


Ooh. Getting serious – from JobScore:

About this Job

As Twitter’s first product manager focused on revenue generation, you will play a defining role in the formulation of Twitter’s business. Your job will be to lead the definition and execution of the products and features that will lead to monetization of the Twitter platform.

Responsibilities

  • Define products and feature sets of commercial-oriented Twitter applications
  • Manage the prioritization and development of new products and features
  • Work closely with engineering to develop product functionality
  • Work closely with customer support to solve issues and maximize user satisfaction
  • Do customer research to inform product decisions
  • Create detailed cost and revenue models
  • Define product positioning and marketing plans
  • Analyze and report product success

I recommend you go through the 22 or so monetization models

…I have presented on here before:

… adapt ’em for Twitter. Then sell it into them. 🙂
Otherwise I’m on the next plane to San Fran, and think how much you’d miss me here. Heh.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

5 thoughts on “Job: Monetizing Twitter

  1. Its not uncommon for companies to offer “millions and millions” even when they don’t know how to monetize it.

    With a product manager, Twitter can actually show income and growth and get more.

    I’m voting on pixel products for revenue. I would pay for Christmas Crackers – tweet someone a cracker and 50/50 who wins some crappy tweet thing 😛

  2. I’m voting on some sort of commercial platform for internal corporate Tweets. It will be spookily similar to the normal version of Twitter, expect it will have a new name, and it will cost money. I can’t imagine them instering ads into it, if they do, people will slowly start to leave. Facebook have gotten away with it, but they have a critical mass of a wide cross section of the public, Twitter is just an instant messaging service for social media geeks.

    So are you going to apply for the job Laurel?

  3. Nah, they’ll find someone in the States. Lots of Americans dont realise that Australians have a special easy-to-get Greencard called a E-3. So our applications for jobs go in the bin. Or ‘trash’ if you are in the US. 😉

    Why? you wanna get rid of me? *pouts* I’d take a job in Asia though… *thinks about it* I had a lot of fun working in Jakarta and Singapore and China and stuff… Heh.

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