Video Ads Suck

Continuing my war against video advertisements as a revenue stream for anti-social media websites: .6.1.1. Or the required Ad viewing for Videos Animal13 – 05/28/08As if I had 30 seconds to waste to watch advertisements. And then if you pick additional related videos, more ads are required watching. I’ve gotten to the point of closing…

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Web 2.0 is a bust – Advertising doesn’t work

NewsFlash! From 24/7 Wall Street Social Networks Don’t Work For Advertisers: Web 2.0 Is A Bust (GOOG)(TWX)(NWS) Perhaps someone could have figured this out a year ago, Social networks like MySpace, owned by News Corp (NWS) and Facebook are poor targets for marketers. No wonder. A social network is a patch work of millions of…

AOL acquires Bebo – and increase in social network advertising

AOL in talks to acquire Bebo: AOL has entered into an agreement to acquire Bebo for US$850 million in cash, but the deal could upset Yahoo!7’s Australian ad-sales partnership with the third-ranked social networking site. Bebo grew its worldwide monthly audience 76% to 22 million in the year to January 2008, but still lags far…

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Australia ROI: Investment and Revenue in Social Networks

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to…

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