Qantas Airways on Twitter and the Black Face criticism

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What…

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Singapore Social Media Workshop for PR and Online Media: September 2011

On 13th of September, 2011 I am  teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below…

Traditional Media brainwashing Australians about Social Media

NSW Police have been made aware of a Facebook page that has allegedly made disturbing death threats against baby-faced singer Jack Vidgen. Telephones don’t stalk children, Social Media doesn’t intimidate them either. People do. Investigate People. Don’t blame the online community tools. Thank the tools – they shine a spotlight on all that is horrid…

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Facebook: Iceland Constitution and Gov 2.0

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Compare to Australia’s Future of Melbourne wiki or…

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Statistics: Why integrate Facebook into your business

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked…

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