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Singapore Social Media Workshop for PR and Online Media: September 2011


On 13th of September, 2011 I am  teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below and also the brochure and a discount coupon for 15% off! That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. You can also download the Social Media PR Singapore brochure from Scribd.

Workshop B: Social Media Monitoring Tools and a Social Media Press Room

Why Attend

Been There? Done that? But results are not showing? What should have been done? Am I missing something?

  • learn how to build a social media newsroom for social media press releases (using free tools)  instead of sending out PDFs to journalists and bloggers.
  • develop a social media monitoring station to understand how and where people are talking about your business online
  • Understand how to measure the effectiveness of your press releases in Twitter and the blogosphere and social media marketing.

Benefits from this social media workshop

Analyse online sentiment and other metrics with your team to monitor and optimize your targeted message; while still able to measure your efforts systematically

PRESENTATION

On Wednesday 14th September, I will be speaking at 11:20am to 12 Noon on

How to Handle Negative Comments on Blogs and Facebook and Online Communities

  • Learn the 8 different options for dealing with negative comments in online communities
  • Understand the Pros and Cons of each option
  • Observe case studies of organisations that have sued, fought, ignored etc negative commenters
  • Learn why negative comments are more useful than positive ones and can help you grow your business

The wording is done by the local TUN team, so while it’s worded differently than Australian conferences, I think it’s clear to the Singaporeans!

Don’t forget to SCROLL the embedded PDfs below!

TUN 2nd Annual Online PR & Media Relations_2011

here’s your discount coupon!
TUN Speaker’s Priority Voucher, Ms. Papworth

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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