KFC Potholes and Social Network Spotlights

Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers.  From The Chicago Tribune:    Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on…

Ad:Tech Sydney – Twitter presentation

Before the whole shmozzle starts, I thought I’d put the “social media assets” up online (video to youtube, Powerpoint to slideshare and so on). Easier to retweet if you want. The Powerpoint presentation Twitter for Business and AdTech Sydney View more presentations from Laurel Papworth. (tags: atsyd adtech) The video I’ll edit this post later…

Job: Monetizing Twitter

Ooh. Getting serious – from JobScore: About this Job As Twitter’s first product manager focused on revenue generation, you will play a defining role in the formulation of Twitter’s business. Your job will be to lead the definition and execution of the products and features that will lead to monetization of the Twitter platform. Responsibilities…

Social Media Monetization and Revenue

Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the…

Accountancy 2.0: H&R Block

From Advertising Age ( hope they don’t “expire” the article, I hate it when they do that, heaps of interesting stuff there). What Accountants Can Teach You About Using Social Media H&R Block Cast a Wide Net With a Campaign That Included Profiles, Videos, Twitter and Widgets By Megan McIlroy and Abbey Klaassen Published: May…

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