1. zack, have a look at this post about Crikey. They were making $1,000 dollars a month from Google AdSense and then moved selling their own ads and make $100,000 a month. So you would have to figure out a dollar figure for the demographics of your community – businessmen or tweens? And the content – major media property or some guy in a garage?

    Look at say, four of the main revenue models – advertising, consumer pays, sponsorship and revenue share. Ask at Amazon for affiliate revenue for a community that size. Then ask at SitePoint – they are a bit blackhat with their marketplace but the discussions are VERY revenue focussed.

    MySpace makes around $2.17 per head from advertising. SKTelecom’s Cyworld is just over $7 (no advertising). Evaluate your 75,000 uniques a month – how much time do they stay onsite?

    So yes, somewhere between $1000 and $100,000 a month. 😛

  2. Interesting article. I am currently doing a emarketing strategy for a start-up online community as part of an assignment at uni.
    would it be possible to get a figure on the revenue a new entrant could generate by the end of the year considering 75,000 average monthly hits/visitors?

    I know the “it depends” bit 🙁 but any estimate would be a good start to know what one can/should expect to make at the end of the year.

    thank you 😉

  3. between $1000 and $100,000 a month…
    I don’t know if 75,000 “unique” visits is a realistic number for the first year of a start-up…but thanks for the insight.


  4. Great text laurel! You should know this is exactly what we’re doing. We’ve developed an up-to-the-minute Australian media portal that provides for anyone to add/submit text, image and video/media (coming December) and earn a revenue back for it.

    We’re re-releasing the concept in December, however we will pay between 25%-50% of a pages revenue to anyone who adds content. It’s a good deal and I think only fair that we give back some of the cash.

    We’d encourage anyone and everyone to take a look at the site, register/join and begin using it. Right now you can add and read media, with the revenue return function coming in December. The model will also allow for people to use their own social networks and coverage to “push” their content out, and earn a real revenue back from it.

    We cover all news, analysis, technology and standard sections, as well as new content coming in December.

    Anyone interested: http://www.scopical.com.au

    Elgar Welch
    elgar at scopical dot com

  5. What I don’t like about Google AdSense is how it needs to take over your above-the-fold real estate before it generates any revenue for you, making your property look really ugly.

    I’m curious about other revenue models, especially as I am seeing lots of visitors to my blog and 1.0 sites. I’m hesitant about splashing ads all over my sites to the detriment of the content, look and feel…

  6. Edgar: do you want original content or can we repurpose our existing blog/article content?

  7. Hey Laurel,

    Long time no speak. Really enjoyed your article. I agree rev share is the way to go.

    We recently launched a wine social network site called qwoff.com.au.

    Brendan Yell

  8. @Brendan – are you MY Brendan? From OV days? o.O howdy. 🙂
    @Lee – my problem with Adsense is the opposite. If you muck around with the CSS, it blends SO well into your site, it doesn’t look like an ad anymore.
    @Elgar, I’m checking out the site. 🙂

  9. Interesting article here. this may lead into another way for affiliates to get paid in their marketing efforts.

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