Mobile Social Network: Sprite Yard (Coca Cola)

Lots of chatter in online communities on this one – mostly from marketing people, not teens though: SPRITE PIONEERS NEW CONSUMER CONNECTIONS THROUGH MOBILE TECHNOLOGY The “Sprite Yard” is the first “community-to-go” that combines photo sharing, message board, planner, and digital downloads in one simple interface for mobile phones ATLANTA, June 6, 2007 – The…

New Zealand: Underwriting Communities

I spoke at a conference last year about Gonzo Marketing and the move towards underwriting online communities rather than online advertising to static portals as branding model. Here’s a community around supporting people with diabetes in New Zealand. Renima Malhotra and Dr Rosemary Stockdale. Online support for diabetes sufferers The thousands of New Zealanders with…

The new analytics

Hey Vicki (and everyone)! Look what I found! I swear, I wasn’t even looking and then I saw this ad and when I clicked through I found the websidestory report that has JUST come out – page 1 New Technologies have emerged – has your web analytics solution kept up? We were only talking about…

Virtual World Shopping

Overtures of Philip K. Dick I believe: Continuing what’s becoming a Springwise theme, another brand has popped up in the virtual realm of Second Life. This time it’s Telus, Canada’s second largest telco, who opened a store in the sim of Shinda last week. Telus is both the first major Canadian corporation, and the first…

An Evening Out

Cool. Erietta (from Cyberworx) and I moseyed on down to Mintners to catch Mark Pesce (futurist), Jonathan Nicholas (Inspire), Mike Walsh (News Corp) and Jennifer Wilson (HWW).It was a great opportunity for me to understand where Australia is in the move towards participatory journalism and marketing. Mark Pesce is an interesting and dynamic speaker. After…

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