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Lecture 5: Facebook Ads and Pixel Remarketing for Universities and Colleges – Social Media Series

Are you a social media manager in Higher Education interested in pixel retargeting, Facebook Ads, Twitter Ads, YouTube Ads, LinkedIn Ads and so on? In this lecture we go through tips and tricks for Colleges and Universities who are looking to advertise to their student and alumni audiences.

TOPICS: Step by Step social media advertising for Universities and Higher Education:

  1. Setting up Audiences (target audiences) for Universities
  2. Campaign tips including schedules for Higher Education
  3. Pixel retargeting (website) for Colleges
  4. Custom vs Saved Audiences for Higher Ed
  5. LinkedIn pixels for Higher Ed
  6. tracking which companies are on your University website
  7. Promoting events using social media ads for Colleges
  8. Rejected ads and YMYL ads (your money your life, or jobs/employment/study) Higher Education focus
  9. How much to spend and over what period of time for social media managers in Higher Education
  10. pixel remarketing (website tags) for Colleges and Universities

RESOURCES Facebook Ads and LinkedIn ads for #HigherEd #EdTech #EduAu

Social Media Marketing Strategy for University, College and HigherEd playlists:

COMMENTS: You can join me in the discussion on the Facebook LivestreamOpens in a new tab., the YouTube LivestreamOpens in a new tab.The Twitter (Periscope) LivestreamOpens in a new tab. and the LinkedIn LivestreamOpens in a new tab. and I stream on my personal FacebookOpens in a new tab. if you just want to follow me there. MONDAY 10:45 AM Sydney Time is Social Media NEWS and Thursdays 1pm Sydney time is the Social Media LECTURE series.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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