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Lecture 5: Facebook Ads and Pixel Remarketing for Universities and Colleges – Social Media Series


Are you a social media manager in Higher Education interested in pixel retargeting, Facebook Ads, Twitter Ads, YouTube Ads, LinkedIn Ads and so on? In this lecture we go through tips and tricks for Colleges and Universities who are looking to advertise to their student and alumni audiences.

TOPCIS: What this lecture on social media advertising for University covers:

  1. Setting up Audiences (target audiences)
  2. Campaign tips including schedules
  3. Pixel retargeting (website)
  4. Custom vs Saved Audiences
  5. LinkedIn pixels
  6. tracking which companies are on your University website
  7. Promoting events using social media ads
  8. Rejected ads and YMYL ads (your money your life, or jobs/employment/study)
  9. How much to spend and over what period of time.
  10. pixel remarketing (website tags)

RESOURCES Facebook Ads and LinkedIn ads for #HigherEd #EdTech #EduAu

Social Media Marketing Strategy for University, College and HigherEd playlists:

COMMENTS: You can join me in the discussion on the Facebook Livestream, the YouTube LivestreamThe Twitter (Periscope) Livestream and the LinkedIn Livestream and I stream on my personal Facebook if you just want to follow me there. MONDAY 10:45 AM Sydney Time is Social Media NEWS and Thursdays 1pm Sydney time is the Social Media LECTURE series.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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