I was reading Pigs Don’t Fly and found this: Using banner ads is not social media marketing. They are simply a traditional, interruption media attempting to use a old practise that doesn’t work in this new space on the Interwebs. What was that all about, I wondered? Well it seems that SwitchedOnMedia is promoting the…
Update: For latest courses, please see Australia Social Media Courses – Sydney, Melbourne and Brisbane . Another one of my infamous Facebook Blogs and Marketing (Web 2.0) courses at the University of Sydney Professional Development centre (public courses) is coming up on Friday 10th October: Web 2.0 – Facebook, blogs and marketingCourse description: You probably…
So you created a collaborative space, found a bunch of customers to act as brand evangelists, encouraged user generated content, watched relationships created and developed, ran events and recognised rituals. Then the campaign was over. Either the budget got cut, someone got cold feet, a new better campaign was created, or the ROI just wasn’t…
If you ever want to donate money in my name, here is my choice: What is Child’s Play? Child’s Play – Support The Gamers Charity! Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over two million dollars in…
Kodak have done something very simple and something that probably shouldn’t work. But it does. Find a popular event, take photos, photoblog explaining what you did and thereby demonstrating the product. Why ‘shouldn’t that work’? Well because, looking at top blogger lists, about the second most popular blog subject is photography and/or photoshop. (First is…
Report Get your passport photo ready! FaceSpook is here. Upload a photo when asked, the facemapping program places you in the story. You have to make a couple of decisions. People live or die by your choices. Interactive TV, online game and movie all in one.Now all I need is for them to make a…
The fish are: Media Salesmanius, Marketus Directus, Startup Emergius, Peeyarus Agencis, Pitchus Winnus and others on the PDF. BandT have an awards night coming up Which species are you? B&T is looking for the best of breed – entries are now open for the B&T Awards. Go to www.bandt.com.au/awards to download an entry form. The…
Twitter is The Human Narrative in real time. And yes the Capitalisation is important. Twitter is not just a marketing tool, nor a place to get cool links to awesome videos and blog posts. It’s not even simply a place to organise a bbq or be introduced to a potential client. It’s primary purpose is…
Social Network Telecommunications view presentation (tags: open-mesh fon telecommunications to) Whew, I just got home from presenting on Social Network Telecommunications – the Consumer as ISP at Broadband Australia 2008 conference. Anyway, I thought I’d take you through the slides (above), which develop further my other open mesh blog posts. The First Bit (up to…
End of content
End of content