Course: How To Blog – CCE University of Sydney

 blogs, Course, Event, Training  9 Responses »
Apr 142009
 

I think it’s been a couple of years since I last ran this course – dunno why, maybe because it’s not business focussed specifically, more a general, handson, computer, How To Blog Course (1 full day), on 30th May at the University of Sydney.  Course description: Been thinking about creating a blog for your business or hobby? If you are a budding writer, have a passion for your hobby, are travelling soon and want to keep a travel photo diary online or simply have something to say, this course will teach you the basics of blogging and how to gain Continue Reading…

Social Media: Facebook blogs marketing course

 Course, Education, Event, laurel papworth, social media, Social Media Australia, Training  2 Responses »
Dec 182008
 

Social Media Campaigns: please see your doctor if symptoms persist. Do you know someone a little social media…challenged? They might like to explore social media campaigns in some depth? My courses fill up pretty quick at the University of Sydney, but this semester we are running the course twice. To cater for extra interest. These are one-day professional development courses. They give an adhoc Facebook or Twitter user an overview of marketing into social network, and tools to engage, create, monitor, analyse social media marketing campaigns. And lunch. Web 2.0 – Facebook, blogs and marketing Class code: 09SMR1007 | Status: Continue Reading…

Monetize: Social Media Proprietors

 blogs, Featured, Monetization, Money, Online Communities, revenue, social media, Social Media Australia, social networks  2 Responses »
Dec 162008
 

.. so what is a “social media proprietor”? And how is s/he different from a blogger? Dunno, don’t ask me. Google it…. uh oh, we are both in trouble. The only response from Google on “social media proprietor(s)” are MY presentations. So either they don’t exist, have another name or … I’m the first one to document them. heh. Moving right along… Social media proprietors focus on a number of things that bloggers may not: advertising – display, banner, those little boxy things. classifieds – jobs is popular, the rivers of gold running to social media. merchandising – any old Continue Reading…

WOMMA – wrong

 Marketing, Online Communities, social media, social networks  No Responses »
Oct 112008
 

I’m not very cross with WOMMA but I do think it’s important to remind them occasionally – not enough to harass, just occasionally – that they are wrong in disallowing anyone who is not an agency to join: Connect to WOMMA; Join the WOMM Conversation There are tons of ways to get connected to WOMMA and our amazing community of word of mouth marketing experts, thinkers, and trendsetters. WOMMA is a hub for people who “get” word of mouth marketing, and we’d love to have you join us. Here are a few ways you can get connected: My comment (dunno Continue Reading…

Sydney: Social Media Course

 Course, Event, Online Communities, Social Media Australia, social networks  2 Responses »
Oct 082008
 

THIS FRIDAY! There are two places left on Friday’s Web 2.0 – Facebook, blogs and marketing course that I teach at the University of Sydney, Centre for Continuing Education (Professional Development) Probably:Social Media Audit – finding and listening to what’s going on. How not to be overwhelmedEngaging with bloggers. Blogging, using social media for PR and marketing. One to many channel etc.What is Facebook to marketers – few to few, gated community.Ripple distribution of content and discussions.Monitoring your campaign.Oh and probably some statistics, setting metrics and analytics. Good news is, you get a Uni Sydney Certificate for the day’s course. Continue Reading…

Course: Social Media Marketing Campaign

 blogs, Course, Education, Event, Facebook, Online Communities, social media, social networks, web 2.0  1 Response »
Jun 302008
 

My attempt to scare marketeers into attending one of my web 2.0 social media courses. Did it work? *advertisement coming up* I teach a one day public course on how to create a social media marketing campaign. It’s on Friday 18th July at the University of Sydney, Centre for Continuing Education: Course description: Web 2.0 – Facebook, blogs and marketingYou probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. Continue Reading…

Event: Freelance Journalists and Blogging

 Citizen Journalism, consumer gen. media, Media, Online Communities, Social Media Australia, social networks, user generated content  8 Responses »
Jun 022008
 

Hi I’m speaking on Tuesday 17th June to a bunch of freelance journalists: INVITATION Facebook, blogging and freelance journalism The Sydney Freelance Journalists Group (MEAA) invites you to find out why social media sites like Facebook, Flickr, LinkedIn and Blogger could be vital to your future as a freelancer. Join fellow freelance journalists at a historic venue at The Rocks and stay on for free snacks and networking. When: Tuesday 17 June 2008, arrive 6 p.m. for a 6.30 pm. start Where: Orient Hotel, 89 George Street, The Rocks, Sydney Topic: Facebook, blogging and freelance journalism Speaker: Laurel Papworth, leading Continue Reading…

Melbourne EVENT: Communicator of the Year

 Event, Media, Social Media Australia  2 Responses »
Apr 202008
 

I’m off to Melbourne – anyone wanna catch up? Thursday 24th April – I’m on the “Communicator of the Year” panel. At first I thought the invite said “Talker of the Year”. Heh : RMIT Communicator of the Year 2008 This year’s RMIT Communicator of the Year Breakfast will be held on Thursday 24 April at the Windsor Hotel, Melbourne. For more information about the award:To nominate someone for the award (deadline 4 April 2008):Registration form to attend the breakfast (deadline 18 April) : Download form At last year’s Breakfast Professor Tim Flannery was named inaugural RMIT Communicator of the Continue Reading…

Job: Second Life Art Director/Animator (Australia)

 Jobs, Online Communities, Social Media Australia, social networks, virtual world  1 Response »
Apr 142008
 

SilkCharm in Eyeore Pajamas and yellow Fluffy Duck slippers in Second Life (SilkCharm Sachertorte). I was running around Second Life in my Eyeore pajamas and fluffy duck slippers that light up last night -well, it was waaaaay past SilkCharm’s bedtime – when I bumped into Anya Ixchel (Angela Thomas, lecturer at University of Sydney). They have a job for someone arty/animator-y: very creative project for someone – contact the producer, KateRichards (kate.richards (at) bigpond.com) : I’m producing a Second Life prototype for a arts-based client and I’m looking for a Art Director/animator with experience in Virtual Worlds development. Graphic production Continue Reading…

Facebook blogs and Marketing – Uni Sydney

 Course, Education, Event, Marketing, Online Communities, social networks, web 2.0  No Responses »
Feb 212008
 

Only four places left in this public, one day workshop that I teach. Its on Friday 4th April: Web 2.0 – Facebook, blogs and marketing Class code: 08AMR1004 Course description: You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting Continue Reading…

Australia: Seven steps: How to Build a Social Network (course)

 Course, Event, Online Communities, social networks  2 Responses »
Jan 252008
 

From BToBOnline: Seven steps to building a social network1. Consider your target audience. Who and how many people you’re trying to reach will determine the size, type, life span and language of the social network needed. 2. Determine the site’s mission, message or goal. Talent management, project collaboration, new business, mentoring, corporate training support, centralized resources and industry news are only a few of the possible purposes for your site. Consult with your PR department to make sure the site is consistent with other corporate communications efforts. 3. Decide what features are needed. Differentiate your site from a plethora of Continue Reading…

How to Blog Course

 blogs, Education, Online Communities, Social Media Australia, social networks  20 Responses »
Nov 162007
 

Click logo, click IT, click web development – their link thing is a bit dodgy. I’m teaching a one day (Saturday) How To Blog course at the University of Sydney, Australia (general link) Centre for Continuing Education next Saturday, 24th November. It will be the first time I’ve taught this particular course, so goodness only knows what kind of a schmozzle it will end up. But if you are game, or want to escape the kids/housework/washing the car for a few hours, you can download a .pdf (don’t roll your eyes!) or register here. We have enough people for the Continue Reading…

Google OpenSocial – Dine In or Take Out? – Hub vs Spoke networks

 Online Communities, social networks  3 Responses »
Nov 062007
 

| View | Upload your own Connie Reece very kindly said that she wanted to read more on Dine In and Take Away social networks (which I spoke about on MediaSnacker? Binger of Takeaway networks or Fine Dining? and in some of my workshops and seminars over the last year and a half. So I slipped in a few Google OpenSocial slides too and bob’s your uncle, mabel’s your aunt, there ya go. Enjoy. I usually give this part of th workshop just before lunch. Especially the bit about Dine In and Take Out networks. I like to hear my Continue Reading…

Marketing Course & Traineeships: MFA (Media Federation of Australia)

 Course, Jobs, Social Media Australia, social networks  No Responses »
Oct 082007
 

Looking for a career change? Want to be an indentured slave to a marketing agency? ho ho ho. MFA (Media Federation of Australia) has some traineeships coming up – and a course. Have a look through and then read my “extra month” at the end. – traineeship applications have to be in by NOVEMBER 8th!!!!!! MFA 2008 Trainee Program The MFA is calling for applications for the 6month traineeship. The program offers extensive training and provides experience in all facets of the media communications industry. For an overview of the program please review the training manual. Applications must be lodged Continue Reading…

 Older Entries