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Sydney: Social Media Course


THIS FRIDAY! There are two places left on Friday’s Web 2.0 – Facebook, blogs and marketing course that I teach at the University of Sydney, Centre for Continuing Education (Professional Development)

Probably:
Social Media Audit – finding and listening to what’s going on. How not to be overwhelmed
Engaging with bloggers. Blogging, using social media for PR and marketing. One to many channel etc.
What is Facebook to marketers – few to few, gated community.
Ripple distribution of content and discussions.
Monitoring your campaign.
Oh and probably some statistics, setting metrics and analytics.

Good news is, you get a Uni Sydney Certificate for the day’s course. Bad news is, you have to put up with me and my bad jokes. All day. Ah well, you have the weekend to recover 🙂

Anyway, got to go, got another course to teach tomorrow on creative collaboration open source tools online. Not locked down content like blogs but truly editable group content for teams and such. Rich media and yummy things. But it’s gone 10:30pm here – I’ll be needing a nanna nap tomorrow arvo if I don’t go to bed soon.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Sydney: Social Media Course

  1. Hey, I’m really interested in the course you mention here “creative collaboration open source tools online”… I’m currently building a collaboration space for the Australian climate movement… would love to chat more about this / attend one of your courses. At the moment, we’re using google sites as a collaborative interface, but interested in other options. I admin ClimateMovement.org.au which is like the front face of community climate change groups, where ClimateMovement.org.au/collaboration is the secure (invite-only) collaboration space. I really didn’t know anyone else was seriously working in this area in Australia (call me insular). Tweet me @erlandh

  2. Hi there,

    I ‘d like to find out more about your course tomorrow and see if you still have spots available…can you please get back to me to let me know.

    Cheers Dora

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