social media marketing campaign course in sydney in july.
Posted by Laurel Papworth at 2:29 pm Tagged with: actual social media, AFTRS, Australian Film Television and Radio School, campaign, Course, Event, online audience, online ecology, online events, seminar, social media, Social Media Australia, social media marketing, social networks, Sydney, Training, USD, workshop, youtube
Laurel Papworth presenting on social media and leadership, brand reputation, for Females in It&T (FITT) in Sydney on June 12th luncheon. Come join us!
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Posted by Laurel Papworth at 11:19 am Tagged with: 02 9250 0911, advertising age, asia, Australian Film Television, cliftons, Cliftons Sydney Training Facility, cross media, females in it&t, FITT, laurel papworth, Middle East, Online Communities, online community strategies, public social media courses, Radio School, senior consultant, Social Media Australia, social networks, Strategist, Sydney, Television and Radio School, university of sydney, USD, women, writer, Wynyard Station
Was on a panel today, at Cebit 2009 at Darling Harbor, Sydney. You might like part two where I showed a list of Enterprise 2.0 tools and “built a company” from them. In 15 minutes. FredCavazza.net for social enterprise layout Prosper.com for peer to peer loan for startup TheFunded.com for checking out your Venture Capitalists (I’m a paid member) InvoicePlace for invoicing in the cloud Twitter.com/BigPondTeam running customer service in social networks Yammer.com - Twitter wannabe for Enterprise ThoughtFarmer - cool enterprise Directory for sociability API stuff eBay, Amazon, Salesforce – I’d open up my products for devs to create widgets and apps and to the customer Continue Reading…
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Posted by Laurel Papworth at 9:42 pm Tagged with: Amazon, cebit, Chief Corporate Social Responsibility Officer, Citrix, citrix online, Darling Harbor, ebay, Facebook, FredCavazza.net, Guru, Huddle.net, laurel papworth, list of enterprise 2.0, Michel Van, michel van woudenberg, Oracle, paid member, peer to peer, project management tools, shareholder/ social network, social network, social networks, Sydney, Twitter
Apr 282009
Politically incorrect but funny! From XKcD.com Traditional media will make fun of this intense discussion but remember, it’s human nature to talk about something that is newsworthy – so mainstream media should be offering tools to do that better, not dissing it, right? I started a SocialMediaFlu hashtag (#socialmediaflu) on Twitter – there were zero instances when I started at 3:13pm Sydney time, let’s see where it goes. (Answer: lasted 19 minutes) <!– ckey=”197A691C” –>
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If you are looking to download Social Media and PR Crisis Communication courseware for your workshops, it’s here. I’m watching 4 Corners program on the Marysville bushfires. It’s so upsetting that I’m tearing up. But more than that I’m cross – the poor warning systems is disgusting. Stuff like the sirens to call the firefighters aren’t used (they have pagers now) so the residents had no clanging bells, no sirens to warn them. Background radio had no siren or loud noises to call people to attention. And the websites for various emergency services, local radio station websites were overloaded with Continue Reading…
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Posted by Laurel Papworth at 10:58 pm Tagged with: Australian Government, bushfires, cdc, civil service, crisis communication, defcon, DNS, Facebook, flu.wikia, homeland security, iPod, jimmy wales, marysville, national emergency, PR, public relations, Singapore, Singapore Civil Service, swine flu, Sydney, terror alert, Twitter, widget
Apr 022009
Quick Post: Congratulations to Ellenor Cox and team for winning the interactive Emmy for their TV show with Social Media Scorched.TV: The guys that made Scorched.tv did a week workshop (the LAMP Residential) and a two-day workshop (LAMP Insights) at AFTRS with me on how to social media campaign their TV show. And while scorched.tv is not perfect – hard to build a ripple campaign when months get snaffled off you – they initiated those first crucial steps towards a social media entertainment future. A brave new world for film and tv directors and producers. I’m back in Sydney (back Continue Reading…
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Posted by Laurel Papworth at 1:37 am Tagged with: AFTRS, award, emmy, entertainment, LAMP, Online Communities, scorched.tv, Singapore, social media, Social Media Australia, social media entertainment future, social networks, Sydney
Sydney Event: Tuesday and Wednesday next week. Read the full program but the speakers are: Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia Graeme Wood, Founder and Executive Director, Wotif.com Mia Garlick, Assistant Secretary, Department of Broadband Communications and the Digital Economy Francisco Cordero, General Manager, Bebo Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia Paul McKeon, Director of Communications, Deacons Steven Noble, Senior Analyst, Forrester Research Inc Walter Jennings, Founder, Perception Counsel Nick Hodge, Professional Geek, Microsoft Vanessa Stoykov, CEO, Evolution Media Geoffrey Continue Reading…
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Posted by Laurel Papworth at 12:31 pm Tagged with: conferences, duncan riley, editor, events, founder, frocomm, glen frost, laurel papworth, lowy, Lowy Institute, pr & new media summit, seminars, SM workshop, Social Media Australia, Sydney, The Interpreter, World Communities
Feb 162009
Sydney, Australia: Panel on the Business of Twitter at ad:tech. I’m on 2 panels at ad:tech -this is one of ‘em. Lifted from JyeSmith who is the Chairperson/convenor/bottomsmacker: On Tuesday, March 10 I’ll be leading a panel discussion at ad:tech, Sydney. I’ll be joined by Gavin Heaton, Laurel Papworth and Mike Hickinbotham as we discuss how you and your company can drive value and return for your business. I’m incredibly flattered by this opportunity and would really look forward to seeing you all there. As we discuss the following: How Twitter can support business objectives The evolution of the B2C Continue Reading…
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Posted by Laurel Papworth at 4:55 pm Tagged with: ad tech, adtech, conference, gavin heaton, jye smith, laurel papworth, mike hickinbotham, Social Media Australia, Sydney, Twitter
Sacked journalists take to blogging? I was on Twitter’s party line for the Monday night (USA time) chats on journalism #journchat, and was a little taken aback to see the number of journalists tweeting about losing their job, papers closing, and so on. Then this one caught my eye. @Machione: @amyvernon I’m a journalist whose paper closed. Accepted in Typepad’s Journalist Bailout Program. http://starkreporter.typepad.com #journchat Being incurably nosy, I went off to look at Typepad’s “Journalist bailout program“. Now called Typepad for Journalists. Typepad is a blogging platform, white label (hosted) service, extremely wellknown and used by all sorts of Continue Reading…
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Posted by Laurel Papworth at 1:27 pm Tagged with: bailout, blogging, citizen journalists, educational services, journalists, Media, media sites, Online Communities, sacked, Six Apart Services, social media proprietors, social media services, social networks, Sydney, typepad
Jan 192009
Wanna spend an afternoon on social media, social networks, revenue and marketing? Join Adknowledge / Digital Media and discover how to build your brand through social media. The digital tipping point – The future of branding and social media Brett Brewer (President of Adknowledge & Co-founder of Myspace) “Who killed Traditional Media” Brian Garret (Crosscut Ventures – California) “Brand Engagement in Social Media” Markus von der Luehe (Managing Director, Adknowledge Australia) Alistair Henderson (Director OMD Fuse) “I Kissed Social Network Marketing, and I Liked It.” (apologies to Kate Perry) Fi Bendall (Director Bendalls Group) “How Social Media Translates into Social Continue Reading…
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Posted by Laurel Papworth at 6:20 pm Tagged with: adknowledge, alistair henderson, brett brewer, brian garret, Event, fi bendall, markus von der luehe, Melbourne, MySpace, Social Media Australia, Sydney
Jan 072009
Daniela is staying with blogger (and social diagram maker extraordinaire) David Armano. You can read her story here – basically, escaping from an abusive marriage, she is a Romanian immigrant, with 3 children to support, one with Down’s Sydnrome. Daniela cleans house when she can for pennies. David Armano and family are putting the family up at the Armano house. What is interesting is the ClipIn. David tweeted at about 10am this morning Sydney time. By 6:30 tonight, he had $9, 600 – nearly double what he was asking ($5000), and all within a day – well before the February Continue Reading…
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Posted by Laurel Papworth at 7:00 pm Tagged with: abusive marriage, Ari Herzog, Daniela, David Armano, Fundraising, herzog, immigrant, ripple effect, Social, Sydney, Twitter, USD
Monday and Tuesday next week is the Sydney Online Social Networking and Business Colloration: Richard Kimber, Global CEO, Friendster Rebekah Horne, VP of Fox Interactive, MySpace Francisco Cordero, GM Bebo Paul Slakey, Director, Google I’m on abunch of things including:MONDAY Collaboration – A knowledge management revolution empowering staff and customers to deliver• Identifying the critical collaboration factors of success• Change management strategies for web 2.0 technologies• From social bookmarks to blogs – which tools can and should be used• Lessons learnedWayne Hughes, Managing Director, Virtual Medical Centre .comChris Knowles, Web Manager, Heinz AustraliaAndrew Mitchell, National Manager, Technology and Knowledge, UrbisLaurel Continue Reading…
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Posted by Laurel Papworth at 12:45 am Tagged with: 2.0 technologies, adelaide, Andrew Mitchell, Chris Knowles, Christmas, Congress, CPA, director, Director & Social Networks Strategist, Director and Social Networks Strategist, Director LAMP, Francisco Cordero, Gary Hayes, Gold Coast, Head, Heinz Australia, knowledge management, laurel papworth, Managing Director, Melbourne, mobile, National Manager, online social networking, Paul Slakey, Perth, Rebekah Horne, Richard Kimber, Singapore, Social Media Australia, social networking, social networks, social web, Sydney, The Project Factory, Urbis Laurel Papworth, Virtual Medical Centre, Wayne Hughes, web 2.0, Web Manager
Oct 082008
THIS FRIDAY! There are two places left on Friday’s Web 2.0 – Facebook, blogs and marketing course that I teach at the University of Sydney, Centre for Continuing Education (Professional Development) Probably:Social Media Audit – finding and listening to what’s going on. How not to be overwhelmedEngaging with bloggers. Blogging, using social media for PR and marketing. One to many channel etc.What is Facebook to marketers – few to few, gated community.Ripple distribution of content and discussions.Monitoring your campaign.Oh and probably some statistics, setting metrics and analytics. Good news is, you get a Uni Sydney Certificate for the day’s course. Continue Reading…
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Posted by Laurel Papworth at 3:25 am Tagged with: centre for continuing education, conferences, creative collaboration open source tools, events, Facebook, Online Communities, seminars, social media, Social Media Australia, social networks, Sydney, Sydney Certificate, university of sydney, web 2.0
Sep 292008
Facebook are opening a sales team in Australia: (AustralianIT) Facebook looks for Aussie hires SOCIAL networking website Facebook is looking for at least four staff, including a Sydney-based head of sales, to form the nucleus of an Australian-based advertising team. Australia appears to have been earmarked alongside Canada and Sweden for expansion. The company’s jobs website shows it is also hiring sales chiefs in those markets. Ninemsn has been Facebook’s local advertising representative since last December after it was handed responsibility for selling some of the site’s Australian display advertising packages. That followed a global deal in which Microsoft paid Continue Reading…
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Posted by Laurel Papworth at 4:49 pm Tagged with: account executive, advertising revenues, advertising team, an account manager and a sales planner, Canada, career, display advertising packages, Facebook, Facebook Australia, Francisco Cordero, general manager last year, head of sales, local advertising representative, media sales, Microsoft, Mike Murphy, Social Media Australia, social networks, Sweden, Sydney, Sydney-based head, USD, vice-president of media sales
Sep 162008
I’ve put my name down to speak at AussieChix (thank you Google!) – this is a good event for women to practice public speaking, or to speak about something you are passionate about. AussieChix microconference in Sydney and Melbourne: October 25 2008 AussieChix aims to help women in the Australian Free Software community participate in the wider community, and one of the ways we’d like to do so is to give women more speaking experience and confidence. Therefore, we have organised an informal speaking event for October 2008: an AussieChix microconference. Date and time Saturday October 25, 2008, from 10:30am Continue Reading…
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Posted by Laurel Papworth at 6:35 pm Tagged with: Australian Free Software, Darling Park, Google Australia, Melbourne, Online Communities, Rialto South Tower, similar presentation tools, social media, Social Media Australia, social networks, Sydney, video conferencing, women
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