Controlling Brand Image

… or not. How do you present your image as a College of hardworking studious ummm … students, when all the students want to do is get drunk and then have the temerity to upload images of said drunkeness on the ‘net? The Northerner Online (student newspaper) reports:Facebook postings, photos incriminate dorm party-goersUniversity students caught…

An Evening Out

Cool. Erietta (from Cyberworx) and I moseyed on down to Mintners to catch Mark Pesce (futurist), Jonathan Nicholas (Inspire), Mike Walsh (News Corp) and Jennifer Wilson (HWW).It was a great opportunity for me to understand where Australia is in the move towards participatory journalism and marketing. Mark Pesce is an interesting and dynamic speaker. After…

Lost in Translation

The blurb: Ooh, what a sexy phrase. Don’t we all want our significant others whispering sweet nothings about new games we’re all waiting for, or unchecked SYN packets. To give it that extra edge, the japanese text is a loose translation. So my question is, what does the Japanese mean (just how ‘loose’ is that…

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