How to create a resistance movement using social media and the steps to do so. This framework came from one I developed for social media campaigns for companies (workshops) but hey! it works for grassroots activism too! Social Media puts the media in YOUR hands now. The power is great but so is the responsibility….
In my 8 ways to deal with negative criticism in social media course, I outline the 8 ways to deal with trolls on Facebook and bad reviews in social media. You can ignore, educate, lawyer up, fight back, confess, own etc. (see social media chart at bottom of post). Each social media response comes with a positive and a negative possible response (and you’ll often get both). The confession step is fine – apologise away – but make sure you are not digging a bigger hole.
Why I tweeted what I did, during the Sydney Siege. Crisis Comms and managing negative tweets. Is Ignore an option?
Sometimes brands respond to negative criticism with humour – and merchandising. Here are some funny examples of #socialmedia and companies responding to trolls.
10 things you have to do to create a shitstorm online using social media like Facebook and Twitter and crowdsourced fundraising. Not even a little bit in jest… Gay Marriage Equality and Australian Government.
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