Brands trolling the trolls in #Social Media

In my 8 ways to deal with trolls and negative criticism, (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. Because it’s not negative if you own it, and get a laugh out of it, is it? If someone calls you (in a derogatory tone) a geek, a poof, a workaholic, a slacker, a pushy woman, a pushover bloke, a… well just buy a badge, a t-shirt or make a poster. By the way, not all negative criticism is trolling though it can feel like it at the time.  Click the images for the original site.

Brand Troll – Posters

For Example, you could make a poster of your customers comments and reviews.

Brand Troll – Chalkboards


and general trolling of passerbys

Brand Troll – T-shirts

“Delfina is taking back the night, so to speak. Instead of simply bitching about Yelp, they’ve made Yelp their bitch and taken quotes from one-star reviews posted on Yelp about the pizzeria and made them into T-shirts for their staff to wear. (They also have one that simply says, “This place sucks,” a quote from yet another typically eloquent and insightful Yelp review.) The Yelp mentality? I have my thoughts on it. But let the t-shirt speak for itself.”

Brand Troll – Cups

Instapaper thought their reviews were funny. They are, unless you are really really frustrated with developers 😛

How else can you merchandise a negative criticism or trolling comment (no, they ain’t the same thing)? A car? A number plate? Toilet rolls? The mind boggles.


Thanks to Robyn Lewis for asking the question

EDIT: And then there’s Brands that allow Trolls in, to make rather funny videos at their expense 😉

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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