Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. The unloved restaurant can now know exactly why the restaurant next door is full, and theirs is empty, but only if they want to know.
Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers?
This video has nearly 8,000 comments. A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s…
A tale of retail, a band of brand brothers… ok enough already? OzDJ tweeted to me this story. I followed it up by looking at his blog. – check it out. I thought I would lay it out, in pictures. Well actually it’s told in text less than 140 characters, but I put it up…
Want a list of Australian CEOs that are on Twitter? Scroll to the bottom. Business Week have a piece on each CEO that uses the so-called ‘microblogging’ service Twitter. I don’t like the term micro-blogging when applied to Twitter as it’s less of a one-to-many asynch depth of content site like a video blog or…
Howdy, just dropping in before shambling off to bed 🙂 : A competition by Danish band Kashmir to create a music video for them. So far they only have 2 videos uploaded – one them the example clip by Red Label. I like the other one by Leslie Brown – reminded me of Italy. I…
The New York Times tried to block British subscribers from reading online articles about the airline terror suspects due to British court laws. It won’t work because there’s waaaaay too many aggregators blogging on about this stuff. Plus, of course, The Cloak can hide your identity and therefore give you anonymous access – they have…
What’s your worst marketing nightmare? Hmmm, your consumers don’t just get bad service and tell a friend or two, but they start a web site to diss you, and potentially pull in a squillion readers? And then they get together with other unhappy clients and moan about you some more? The Consumerist is just such…