Social Media is Dead, Long Live Big Data
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Social Media is Dead, Long Live Big Data

Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote…

Qantas Airways on Twitter and the Black Face criticism

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What…

NZ: Qantas Media Awards

I was asked to be a judge of the New Zealand Qantas Media Awards for 2009. Here’s the web awards winners – ta da! : Blog Winner: Moata Tamaira, Stuff Finalists: Greer McDonald, The Dominon Post Adam Brown, The Dominion Post Website Breaking News Story Winner: www.dompost.co.nz andwww.stuff.co.nz – Vote 08 Finalists: www.waikatotimes.co.nz and www.stuff.co.nz…

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