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Advertising spend online will increase (recession)

Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will…

Facebook Ads: Social Ads and iTunes and Amazon

Finally!I was expecting this yesterday: Today we announced an entirely new advertising solution for Facebook. Right now, we want to make clear what’s changing—and what’s not—for you. First of all, what’s not changing: Facebook will always stay clutter-free and clean. Facebook will never sell any of your information. You will always have control over your…

New York Times, Australian Financial Review and advertising

I heard about this on Wednesday – anyone told the Australian Financial Review yet? (Here are my previous pieces on AFR here and here). On Tuesday at midnight this week the New York Times released its archives since 1987 from behind the previous for-pay wall that kept those archives from being searched. Already, it is…

Facebook vs Google – social search, inbuilt support

Anyone here use Facebook? *poke* poke* From Ad Age: 23-Year-Old Mark Zuckerberg Has Google Sweating Idealist Entrepreneur’s Facebook Offers Something Search Doesn’t–Distribution By Abbey Klaassen Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking. While Google knows what millions…

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