1. Laurel

    I completely disagree with you.

    What made this different this time was that it involved people’s activities OFF of Facebook. Facebook and their partners invited Facebook into what had previously had been a one-to-one relationship: customer and retailer. This was done without the customer/user’s knowledge or consent. And what really was the benefit to the Facebbook user? That your friends find out that you just bought a bird cage? Do the friends benefit from receiving this info?

    What makes it all the more bizarre is that Facebook pulled a fast one on some of their partners by telling them the service was a opt-in and then come to find out when it was released, was opt-out. It’s not good to piss off big guns that come to the table with big bucks.

    No – this is not echo chamber…it was a foolish way of treating your user base and a horrible way to conduct business.

  2. Yeah I agree, but I’m not upset enough about it. Nor are most people. We shrug and assume it’s the way the world was going anyway.

    And MoveOn DID misrepresent the situation. FB telling your friends what you bought is NOT the same as telling the world. Of course it’s my friends that I don’t want knowing I bought a “surviving herpes” or some such book from Amazon. Heh. Still, annoying when Adam Green kept returning to “the entire world” when in fact it’s just my Friends list.

  3. Laurel

    I’d say most are unaware of it rather than not upset with it. With good reason…

    When the newsfeed was introduced, pretty much everyone found out at once. All you had to do was log onto your FB account. And again, all of that happened on FB.

    This comes strictly on an individual basis. Whenever someone buys something from a partner site. And the burden is on us to stop it. In other words most don’t know about it because it hasn’t been part of their personal experience – yet.

  4. hi Jonathan, in the immortal words of a Gen Y I spoke to: Companies already know this stuff about me, why shouldn’t my friends?

    Just because Gen X and boomers don’t like the idea of their shopping being shown to friends, doesn’t mean that another generation gives a rat’s.

    The benefits of Beacon for the consumer were not explained well – that is my only criticism. After all, ‘what’s in it for me” is the prevailing attitude”, right? 🙂

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