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PROCESS: How I blog


How I blog, usually under 20 minutes – the process, the pain, the glory. Heh. Maybe it’s interesting, maybe not.

First, most ideas have been lurking in my brain for a while. Some years – I’m a bit slow. If you are a regular reader, you’ll see I approach the same questions from different angles time and again.

  • How do we monetize (show value) for user generated content?
  • How do I balance a business need with a customer need in social networks?
  • What happens when people with similar purpose but different value systems meet online?
  • How do companies so easily turn their campaign into an anti-campaign by pissing off customers that have a voice?
  • How are the customers learning to have a voice – mimicking and then authentic?
  • How do I explain that this ‘new’ stuff is actually in our DNA and has been since time immemorial?
  • How do I (Laurel Papworth) share my knowledge yet make enough money to live?

Once an angle hits me I go to work. The ‘eureka’ moment might be in the middle of the night, in the shower, or when playing World of Warcraft (thereby legitimizing thousands of wasted hours inworld). I write it as I think it. With umm y’know, that word that errr. Seriously. I go back and edit it later.

Then I go searching. Usually I use Google normal search (not blogsearch, not news search). I know that nothing is original under the sun, that the zeitgeist will prevail, so I look for something similar (or opposite) of what I want to say, and that I can dovetail my few paragraphs into. I keep ONE thought uppermost in mind. Otherwise it becomes (even more) of a jumbled madhouse.

It is orgasmic when I find EXACTLY the right blog post or news article. Can I say orgasmic on my blog? Umm probably not. Remind me to change “orgasmic” to “bliss” will ya?

Then I go looking for funny pictures. I like funny pictures.
Who needs tape recorders when you have a blog? (Cartoonstock or gapingvoid usually have the goods).

I use Image Search by Google and often put CARTOON in as the first word. I like MarketingCharts.com for those cool charts. Like this one:
Example of a chart: Marketing Charts should have an embed function, then they would be the “YouTube” of charts.

By now the post is something that I would want to read again, and maybe something that adds to the story arc of my workshops and presentations.

Unfortunately, I don’t read a specific set of blogs on anything like a regular basis. I never got into the habit of it, I don’t RSS, I’m slack. I graze my way across the ‘net, occasionally coming across people I know in real life, on Twitter, from conferences. But if I were to read blogs, and I do from time to time, these guys are good. Which reminds me *taps ’em on the shoulder* how do YOU decide how/what/when to blog?

Back on topic – my title is usually the keywords I want to be found, not fun ‘tabloidy’ stuff. Unfortunately. I make sure that my cartoons and charts are credited. I check to see if I can link to a few more sites – such as wikiepedia. I always forget to deeplink further into this blog. I make a lot of ‘mistakes’ that SEO would yell at me for but seriously, who wants to quote themselves all the time, or have heaps of links out to other sites? Not me.

This is a self indulgent post – like the rest of my posts are not? *snorts* – on how I decide on what to write about. Unfortunately, inspiration rarely comes from unsolicited emails and press releases. Just lettin’ ya know.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

11 thoughts on “PROCESS: How I blog

  1. thanks for sharing your process, its always interesting to learn from intelligent people how they make their choices.
    Cheers
    Lucio

  2. I’m a grazer too. I have an RSS thingie set up, but don’t really find it that helpful.

    I don’t follow any particular blogs either – unless they offer me email updates (Feedburner is the best and free!).

    I have categories on the blog that help generate ideas for content.

    I’m finding Twitter has given me ideas for 3 posts already this morning.

    Thanks for sharing – not self indulgent at all – quite reaffirming acutally!

    Cheers, Kylie

  3. from a reader’s point of view…

    I have a growing Google page full of RSS feeds from various blogs which I can no longer keep up with. Titles are what catch my attention. Followed by relevance. The blog or blogger’s credibility and knowing that they publish content with substance help too, but the feed wouldn’t have been on my Google page in the first place if it was otherwise.

    BTW, your posts get a good hit rate from my page!

    Bettina

  4. @Bettina AWESOME! A “how I read blogs” response to “how I blog”. I LOVE YOU, READERS! GROUP HUG!

  5. Thanks for the link love mate. As soon as I punch through my next set of daedlines I’ll have a think about your question, post the answer to LIC, and link back here. Cheers!

  6. Hey Laurel, I am also a grazer, It is good to know that I am not the only one. I have never really loved RSS readers and have stayed off them for awhile now.

  7. Am I allowed to be self-indulgent on someone else’s blog? Or is that beyond the pale for netiquette? 😛 Anyway, I did enjoy the post. I tend to nurse my blogs too although I generally do write them all at once. And then add updates later. But the self-indulgent thing I wanted to say is that you can feel free credit me with comic strips on your blog! 🙂 http://www.woohooligan.com/archive.php

  8. @ike I would love to add your cartoons dear, but I never come across them – there is no search engine on your woohooligan site nor, I suspect, tagging for Google to find a relevant cartoon for me.

    lemme know if you fix that 🙂

  9. It’s interesting that you say “in the shower”. A friend of mine bought me some bath crayons for that very reason — I get out of bed with ideas in my head, think them through in the shower, and then write them up there til I need them later.

    Most of these thoughts then become blog posts strangely enough!

    M

  10. Ooooh, thanks for the link Laurel. Well, as you can probably tell by the lateness of this comment, I’m not as on top of my RSS feeds as I’d like to be! But I’m not a grazer particularly; I usually try to keep on top of my RSS feeds and emails, and when I feel inspired I write a post. If I find an interesting new blog, I add it to my RSS list, and delete others that have become boring (!!)

    It takes me 20-60 minutes usually to write a post. Which is why I don’t post as often as I would like – it’s not something that always feels natural, so it takes a while for me to write a post. I labour over my words too much some times.

    I agree with your comment about unsolicited emails asking for a blog post about something. Seriously, those people have no idea!

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