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MySpace Credit Card


I was embargoed (gagged) about speaking on this until Thursday. So I promptly forgot about it and just remembered. MySpace has a ReCharge card – credit card for youngsters. “Load it up, Spend it how you want”…. basically, stick some money on it “prepay” and go shopping. In a nutshell:

MySpace RechargeKey features of the MySpace Recharge card include:

· Cards can be used at 30 million merchant locations worldwide where Visa Prepaid is accepted including online, over the phone and in stores.

· Cards can be used for cash withdrawals at ATMs that accept Visa cards.

· Cards are reloadable and have a maximum available balance of $1000.

· A card issue fee of $5.95.

· Purchasers do not have to be an existing ANZ customer or open an ANZ deposit account.

More on the card here.

Couple of things I guess. One is, I know it offers convenience but is it targetting the Australian MySpace generation strongly enough? Certainly, MySpace users in Australia are a lot younger than those in Amercia (35 y.o. women) but still….

I think they could’ve taken it further.

World of Warcraft Visa cards have been around for years – at least 5 years I think. Notice that it has Joi Ito’s Guild name on the card. Plus his avatar. Though why he didn’t Ctrl-Z out the names of the other players in Ironforge I don’t know.

Student Credit Cards that are editable

Naughty Pimp My Card

You can do it, too. Transfer any design you want onto your credit card, no matter how controversial, outrageous, or ridiculous. Your card will still work as usual, and there’s nothing the credit card companies can do.

A MySpace card that looks like my page is a Brand of One exercise that makes me want to flash my card at others. The grey of the MySpace generic card is frankly boring. Grownup, serious, and boring. They may have meant it that way. Convince parents that their little darlings won’t go on a shopping bender.

I’m not even going into the whole virtual currency meets real world currency – a MySpace Dollar or News Yen – but a bit of personalization would mean all the difference when Facebook brings out their cards. And they will – Peter Thiele is also a big investor in Acebucks and other Facebook currencies. The money is in the money – watch out banks, taxation and economists.

Marketing Mag have blogged this – their site is down. Also Digital Ministry but it’s basically a copy and paste of the press release. What do YOU think of branding your credit cards with your social network?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

18 thoughts on “MySpace Credit Card

  1. [FB] MySpace Credit Card | Laurel Papworth- Social Network Strategy: I'm not even going into the whole v.. http://buzzup.com/bd31

  2. Hey Laurel,

    Here is the link to @MarketingMag about the initiative:

    http://www.marketingmag.com.au/news/view/myspace-and-anz-launch-prepaid-visa-1524

    Cheers,

    Kate

  3. My issue with this card is that it targets kids as young as 13. As the press release states, it gives them a form of currency to use online. It’s not that kids 13 should be able to spend money.but giving them a card that they can go online with (even if its their own money) doesn’t sit right with me.
    .-= Arthur K´s last blog ..Adam Prepaid Mobile Broadband =-.

  4. Not a bad idea, but the target age is a bit low. Funny how they got arround the “minor can’t sign a contract” thing.

    As a parent, I am a bit concerned with kids being able to do this of their own free will, without having the parents involved. But I guess this is the wave of the future.

  5. Thank you for this valuable post. Being in the Credit Card industry myself, I always try to keep up with cutting edge info. Your blog is deffinately worth Bookmarking. Cheers!

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