Twitter Plus TV Equals iTweeVee

Coming to Australia 3rd weekend in September, complete with hashtags, tweets and TV Guide is  iTweeVee – I found out from Andrew from iTweeVee Sydney who  is Cuccurullo Opens in a new tab.on Twitter. We’ve talked a lot about back channel Twitter and TV in the past, but this is an interesting implementation of a social network tool to support a naturally occurring grassroots activity. Sometimes the stuff we offer to the customer communities based on what they are doing is more powerful than being all creative and dramatic about finding solutions for unknown problems.


Important pointers for those of you who only dip into Twitter:

  • A lot of Twitter tools are “remote” or “distributed” – sites that are not run by Twitter but by live linking to their API service. Hence this is really Twitter with a bunch of other things wrapped around it. By the way, we call this a “back channel” discussion to the “primary content” which is the TV show. Well, I do anyway…
  • Apparently Australian version ( unconfirmed) will have the TV Guide attached. I guess it will be on the left, NOW and NEXT. Expect that to develop more, probably with times.
  • Hashtags are coming. So you can use a non-iTweeVee app on iPhone for example and follow the conversation.
  • I’m guessing that they will integrate User Generated Conversations. Maybe TwitPic or TweetReel equivalent for shows that let them use their IP?
  • Twitter are releasing the GPS/Geo locale API to show where people are tweeting from in real time – Zipcode will still be useful if you want to record something remotely.
  • Premium tools for media might include Reach, Exposure, Velocity and Sentiment of discussions e.g. 5 people tweeted a link to a wikipedia page on COPS, combined exposure was 12,000 followers, velocity of click throughs was 80% in first 35 minutes and sentiment was 65% neutral comments. Oh I dunno, something like that. At least it makes  more sense than investing in interruptive advertising to an empty room that have gone off during the ad break to make  a cup of tea.

What do you think? Gee I hope they change it from Zip code to Postcode for Australia…And I wonder how they got around our disgusting EPG (Electronic Programming Guide)? Remember this fiasco?    By the way, who are you voting for on Australian Idol? heh.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

13 thoughts on “Twitter Plus TV Equals iTweeVee

  1. RT @GaryPHayes: RT @SilkCharm Twitter Plus TV Equals iTweeVee | Laurel Papworth- Social Network Strategy http://bit.ly/3RHph

  2. RT @Silkcharm iTweeVee coming to Australia, offering back channel & TV guide http://bit.ly/itweevee Fundamental shift in consumption of TV.

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