Sticking it here on blog because I don’t want to lose it again: $7.4 billion was spent on search engine marketing in 2005 (16% of which was business-to-business). More than 40% of the average marketer’s budget is devoted to search. Nearly 38% of Yahoo’s advertisers are defined as b-to-b. More than 50% of Google’s target…
My new addiction is googlesightseeing – why bother seeing the world for real? – people send him Google satellite images of people and places around the earth doing crazy things. One of a guy peeing in the desert in Africa (thrilling discussion here), “keeping up with the Joneses” (rows and rows of long piers in…
Every year, those scallywags at Google come up with some piece of silliness for April Fool’s. Last year it was a UFO embedded in Google Earth’s Area 51 map. This year it’s TiSP – Toilet Internet Service Provider. And who says Australian Broadband connections have to be sh… 🙂 On a marketing note, it’s fascinating…
Design our Pepsican but only if you are an American. The rest of the world doesn’t drink Pepsi? Hmmm why are some competitions at least partly global and the rest not? No writing naughty things. Unless you download the EPS file I guess. No community. You can see what other users have created but you…
from Dr. Jakob Nielsen UseIt.com: Participation Inequality: Encouraging More Users to Contribute Summary: In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. It depends, it depends, it depends… (on size and purpose mainly). Oh and he…
I am going to warn y’all now. I am outraged that a community would go naked on the ‘net. Even for a good cause. What will the children think? Besides, it’s alright for developers of web pages to get down and dirrrty (with their web pages), but what do developers of communities do? No. Do…
Buddecom released their Social Networks & UGC – Analysis (Australia) report a couple of days ago. It’s from a roundtable discussion – the panel on March 1st were: Pippa Leary – Product and Marketing Director, News and Information – Fairfax Digital Tom Kennedy, Director Digital Strategy, Legion Interactive Anna Daniel, PriceWaterhouseCoopers Nigel Dews, CEO 3…
Do you Twitter? If you do, you may enjoy this: How to Avoid the ‘Twitter Tax’ When I mentioned three hidden dangers of Twitter, one of the things I mentioned was the hidden cost of text messages. Here’s a more in-depth look at the problem and how to get around this ‘Twitter Tax’. A few…
Thanks to fellow Moon Goddess (don’t ask!) Louise for notifying me of an article in yesterday’s Sydney Morning Herald NEXT section: An Australian company has begun populating cyberspace with artificially intelligent “cyber-twins” of bloggers, social networkers and even corporate PR. MyCyberTwin is a new venture from the team that took on the giants of search…
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