Sticking it here on blog because I don’t want to lose it again:
- $7.4 billion was spent on search engine marketing in 2005 (16% of which was business-to-business).
- More than 40% of the average marketer’s budget is devoted to search.
- Nearly 38% of Yahoo’s advertisers are defined as b-to-b.
- More than 50% of Google’s target advertisers are b-to-b.
- Nearly 64% of search engine users search for business information first.