Vertical Search statistics

Sticking it here on blog because I don’t want to lose it again:

  • $7.4 billion was spent on search engine marketing in 2005 (16% of which was business-to-business).
  • More than 40% of the average marketer’s budget is devoted to search.
  • Nearly 38% of Yahoo’s advertisers are defined as b-to-b.
  • More than 50% of Google’s target advertisers are b-to-b.
  • Nearly 64% of search engine users search for business information first.

From Jupiter Research? quoted on Wikipedia.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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