Paul Budde Australia Social Networks & User Generated Content

Buddecom released their Social Networks & UGC – Analysis (Australia) report a couple of days ago. It’s from a roundtable discussion – the panel on March 1st were:

  • Pippa Leary – Product and Marketing Director, News and Information – Fairfax Digital
  • Tom Kennedy, Director Digital Strategy, Legion Interactive
  • Anna Daniel, PriceWaterhouseCoopers
  • Nigel Dews, CEO 3 Australia

The report costs $USD40. If you read this blog or similar Social Network ones, you won’t need the report and there are some well, inanities, in it.

“Looking at YouTube and BitTorrent, I am pretty sure that the video market could well be the next victim of the digital media revolution.”
See what I mean? We’ve already spoken about Joost, Current.tv (soon on Foxtel) and Peekvid on here.

Are there really only two basic types of contributors to User Generated Content – “those who want 15 minutes of fame and those who want to become engaged in discussion“? I started blogging because it was a convenient way to keep bookmarks, with notes and point someone else to them. I stay blogging because one day (longevity) I hope to be recognised as an expert in my area – and I’m not a demographic of one with this view.

…there is already a trend towards more professionalism under UGC providers; give some time and there will be a large number of very professional UGC providers”. Nonplussed. I thought it was already here. Lawyers who blog, politicians who blog, University Professors who blog. Subject Matter Experts. Hyper consumers who know more about the product than the company (think developer forums, or Ducati). And YouTube is just following MetaCafe who were paying for content ages ago. Or AdCandy who pay for user generated marketing campaigns.

“Citizen journalism might soon become a special study course for those budding enthusiast”
. I thought I started teaching those courses at the University of Sydney last year? 🙂

The Internet already attracts 35% of overall media consumption, but, as we have seen elsewhere in the digital media arena, it only attracts 9% of the revenue.” The problem? This sort of roundtable with traditional media types ensure the discussion returns time and time again to Web 2.0 services and how they can be manipulated to have the consumer pay for content. It would be more useful to analyse McKinsey report statistics – social networks drop support costs down to 1/5th, customers visit your site 5x more often and stay 9x as long. What about brand recall? Reduced cost of acquisition of the customer? Customer loyalty? And so on. Which reminds me, McKinsey’s published survey results today How businesses are using Web 2.0. It’s free. However, as your mileage may vary, here’s the Buddecom link.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Paul Budde Australia Social Networks & User Generated Content

  1. mr budde’s comments are dated. There are more types of commentators than two, that’s obvious, you just have to press ‘random blog’ button to see the variety, like noticeboards for sporting clubs, holiday snaps, baby albums, cooking and craft groups.

    his affectiveness is that the dated information makes him look like a prophet to those who are more behind than him, namely the corporates who he sells his advice too.

    see you soon lovey..

  2. Ms Cat, it’s my understanding that Mr Budde is excellent in the telco space. While I disagree with one of his tenets – “the telco killer app after voice is…voice” (hello, SMS? Particularly in Asia and Europe?) everything else I’ve read so far is good,

    I also purchased his subscription TV report before the ASTRA conference and went from zero to sounding more knowledgeable than the other attendees – nothing like cramming the night before, is there? 😛

    But while I used to be a telco expert (not any more) and certainly am only a visitor in the TV space, Web 2.0 is the industry that I am working on gaining in depth knowledge.

    Hence my concern that in Australia, the social networking space, we are splitting into two. The old media voices who have the ears of business, and rightly so as they have the runs on the board. And the new media (real new media, not just a title at an Ad agency or a portal) who are quietly getting on and building the new web. Everyone remembers the Techcrunch/dotcom bubble burst, this time all will do what needs to be done with the minimum of hoopla. A couple of devs and a blog that changes the world. No Netscape huge launch shenanigans! 🙂

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