5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018
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5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018

Here are the 5 types of social media planners you need. Depending on your organisation you may want different sections, different colour coding or completely different calendars: Most people know content calendars for social media. This is content YOUR create. Earned Attention. Social Media Outcome: Build Awareness Promotions is Bought Attention. Through ads or free ebooks…

Quick Social Media Planner and Course Planner #UdemyLive

Quick Social Media Planner and Course Planner #UdemyLive

SOCIAL MEDIA COURSE PLANNER Some time ago I showed my UdemyLive frankenplanner for online courses to another Udemy instructor and he LAUGHED *pouts* but I want to point out that “creative” people often need to write and create AWAY from the computer to plan properly (purely “functional” people may just use dot points in Notepad…

Facebook Trialling Downvote Dislike Button 2018 Algorithm

Facebook Trialling Downvote Dislike Button 2018 Algorithm

How will the Facebook algorithm take into account Facebook post dislikes? After all there is already a sad and an angry response.   Note that it is for public Facebook business page posts. Not rubbish your friends post up 😛 Here come the trolls. Facebook enabling Facebook Business Page Trolls? “Facebook is trialing a downvote button…

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling I find tools like Key Values lots of fun but…

Nasty SMS Spam – turn off Facebook Mobile Messages #australia #socialmedia

Nasty SMS Spam – turn off Facebook Mobile Messages #australia #socialmedia

How to stop those annoying spammy messages on your mobile cellphone from Facebook Messenger Text service. Took me a while to figure out what was going on. SMS messages but no telephone number? Just asking me to click on a dodgy link? Every. Single. Day. Anyway two steps. I went to https://www.facebook.com/settings?tab=notifications and turned off Text…

#MeToo Why SILICON VALLEY Can’t Follow EDUCATION in Managing Abuse of Power

#MeToo Why SILICON VALLEY Can’t Follow EDUCATION in Managing Abuse of Power

How can communities – Silicon Valley, Wall Street, Hollywood – manage harassment and abuse situations? Are Health and Education doing a better job? When I evaluate communities online and offline I look for power bases. They include but are not limited to, popular influencers, designated leaders, tribal groups and rites of passage/rituals. Demographics, psychographics and…

Does Social Media Activism work? Social Media for Awareness Raising #metoo
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Does Social Media Activism work? Social Media for Awareness Raising #metoo

Will the Harvey Weinstein issue raise awareness or bury us in memes? Social media and in particular Facebook & Twitter raising awareness of issues that womens’ nonprofits have being trying to direct attention to FOREVER. The New Yorker (traditional media) might’ve started it, but social media is pushing everything along.   I friggin’ detest those Facebook…

More than Rumours: Facebook Changes #Australia
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More than Rumours: Facebook Changes #Australia

For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen:  ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page. Now the boss will ask “what is our Facebook…

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