Social Media ROI and CEOs – Affecting the $$$ Bottom Line

 Monetization, Online Communities, revenue, social media, social networks  25 Responses »
Apr 172012
 

How to make $10million in one weekend of tweeting.  Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. But your CEO “gets” social media, right? Ah goody.

NOTE: Just make sure Marketing/Public Relations realise that INFLUENCERS with networks that respond to call to action are heaps more effective than a dead Twitter and Facebook page with heaps of Followers but not Activity. I put INFLUENCERS in CAPS and RED because most social media activities FAIL because they don’t include them…

Boing Boing Blog, Corey Doctorow

50 Cent spent the weekend on Twitter pimping a company called H&H Imports; according to the SEC, he owns 30 million shares of the firm. Over the weekend, the shares gained $0.29, netting the rapper nearly $10 million.

From Business Insider, Joe Weisenthal

Earlier we noted that shares of HNHI added $50 million in market cap today thanks to tweets from 50 Cent aka Curtis Jackson.

Obviously he’s being compensated. How much? A LOT.

This SEC filing shows that he owned 30 million shares. Seeing as each one gained $.29 today, that’s nearly $10 million for one weekend of tweeting.

How soon do you think he sells?

Add this case study to the other one about Apple losing 4.6 billion dollars market cap in 11 minutes due to an Engadget blog post, and your on your way to CEOs heart through his/her wallet.

Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 – 12:02). This wiped just over $4 billion off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.

Nice Graphic to scare ‘em into paying attention:

Good luck – keep hitting them where the $$$ are, and you will get through. Eventually. :)

Just remember – it’s not Circulation ( number of followers) but Reach/Exposure (retweets, Shares) that make the Ripple Effect happen.
Ripple across social networks
Good News (double the share price), Bad News (crash the stock), It’s all the same strategies in social media channels… are you riding the Ripples or are the Ripples riding you?


Australian Journalists and Social Media Influence

 social media  111 Responses »
Feb 062012
 

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Editors should really pay attention – if the journalists are not connecting with readers, having their content distributed through communities, are they fulfilling ALL of their brief (to communicate stories that will be read and discussed by Australians)? At the moment, social media influence is in the hands of industry experts who write (original source) or find (filter) stories and then Continue Reading…

Social Media Newspaper: Australian Media Tweets Paper.li

 Media, social media, Social Media Australia  10 Responses »
Mar 022011
 

You can create your own online newspaper from online community content using paper.li – so I thought I would create a social media newspaper from the tweets of Australian journalists. I made a list of 500 journalists on Twitter, now their tweets dynamically update my online newspaper. Cool eh? Quis custodiet ipsos custodes, indeedy. If you would like to see what these journalists are tweeting about on Twitter go to @SilkCharm/australianmedia But if you like the pretty newspaper below, go to paper.li/SilkCharm/AustralianMedia – there is a morning and an evening edition.

Social CRM with Google contacts and Rainmaker

 Online Communities, social media, social networks  14 Responses »
Oct 192010
 

What is Social CRM? Cloudcenter created Rainmaker to merge your Google Contacts with a social CRM tool – pulling and pushing info from LinkedIn, Twitter and Facebook. The business and personal voice combined as we become more social. CRM with bells!

Twitter: how to find lists and followers based on bio

 Online Communities, social media, Social Media Australia, social networks, Twitter  18 Responses »
Oct 052010
 

Want to find Twitter followers based on their location, or bio information? Want to find and follow social media lists that influencers in the online community have curated? Read on… Listorious holds the key

Influencers- Friend or Stranger?

 Online Communities, social media, social networks  13 Responses »
Sep 222010
 

Do you listen more to strangers or to friends? When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg” a lot of articles to collect followers (crowd gatherers) to news from your friends. The savvy Public Relations social media advocate is planning campaigns based around our mates, not celebrity Twitterati/Bloggerati, no?

Facebook talks like a pirate. Movember and online community rituals

 Online Communities, social media, social networks  11 Responses »
Sep 172010
 

Want to change your Facebook page to Talk Like A Pirate? Want to know why? Online community managers use rituals to engage social network members in conversation and producing social media.

Online Communities: Crossing Boundaries Aboriginal

 Online Communities, Social Media Australia  11 Responses »
Sep 152010
 

People outside of the online community will sometimes approach with a different value system, wanting to make friends, yet simply fail on many levels to understand the complexity of what happens when many people come together. Others seem to waltz in and “get” the rituals and rites of each social network very quickly.

Journalism and Wikipedia – Wanky Balls

 Media, Online Communities, social media, social networks, Wiki  14 Responses »
Aug 122010
 

Journalists who use Wikipedia as a source should probably check the citations – Wikipedia insists on them. Was The Big Chill ever really named Wanky Balls Festival? Or is it just humour? Social Media runs amok! Online Communities tell fibs!

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

 Facebook, Featured, Featured Articles, Monetization, Money, Online Communities, revenue, social media, social networks, virtual world  23 Responses »
Aug 012010
 

Facebook credits and liquidity program – integrating real world currencies, gift cards and virtual economies. What will happen now Facebook is 500,000 members strong? The currency of the internet?

Election 2.0 – List of social media election sites to watch.

 government, Online Communities, social media, Social Media Australia, social networks  16 Responses »
Jul 232010
 

List of Social Media Election sites for Australian 2010 election. An early analysis of election 2010 sites. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. And how useful is the site to online community members.

Twitter – Verified Spam for MSF_USA Doctors Without Borders

 Not For Profit, Online Communities, social media, social networks, Twitter  22 Responses »
Jul 102010
 

Twitter verified MSF_USA – Doctors without Borders account. However they immediately used it to ‘broadcast’ spam messages. Good cause aside, spam is spam!

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