Quiz: Social Media and Voice

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind.

Types of Voice:

  • Educational – how tos, tips, etc
  • Entertainment – which Game of Thrones star are you, Which vegetable are you? Competitions etc.
  • Naughty – cheeky funny, viral, memes
  • Any others?

Your mission should you choose to accept it:

Which of these is real? Which brands are indulging in cheeky voice? Which ones are faked by naughty fans?

Golf (thanks Sarah Creelman)



Old Spice:

Dick Smith: Dead dingoes donger? (Thanks Craig Taylor)


Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “Quiz: Social Media and Voice

Comments are closed.

Recent Posts