Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind.

Types of Voice:

  • Educational – how tos, tips, etc
  • Entertainment – which Game of Thrones star are you, Which vegetable are you? Competitions etc.
  • Naughty – cheeky funny, viral, memes
  • Any others?

Your mission should you choose to accept it:

Which of these is real? Which brands are indulging in cheeky voice? Which ones are faked by naughty fans?

Golf (thanks Sarah Creelman)

Ikea

Mastercard:

Old Spice:

Dick Smith: Dead dingoes donger? (Thanks Craig Taylor)

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