Mashable reported this morning that, after the Hitler Downfall meme had done it’s work and made tonnes of money for Constantine Films, that Constantine Films was forcing the parody videos to be removed. The intriguing piece of news for me was the fact that YouTube seemed to be taking the side of us naughty content…
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes…
I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one from The Fun Theory meets all that criteria and more:
How Not To Build An Online Community???: Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100%…