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Laurel Papworth, Metaverse, Online Communities, AI Social Media
Home / Toyota Flash online community wannabe

Toyota Flash online community wannabe

ByLaurel Papworth January 6, 2007

How Not To Build An Online Community???: Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100%…

How Not To Build An Online Community???:

Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100% Flash, that lets you create a profile and add your age group, vehicle color and reasons why you drive a hybrid. It feels more like a marketing effort than an attempt to build something for the long term, and this will likely close down fairly soon, just like Walmart’s School Your Way.

From Mashable – and I couldn’t agree more. What on earth were Saatchi & Saatchi thinking? I mean, Flash? FFS fellas, go read Gonzo Marketing by Christopher Locke (ClueTrain Manifesto guy?) – the chapter on how Ford could create a great online community around gardening! ….flash?!? Flash is ok in bits and pieces, maybe for a game or or some little thing, but a whole social networking site? o.O

Technorati Tags: online Communities, social networks, Saatchi & Saatchi, Toyota, Disney, Walmart
Post Tags: #age group#Christopher Locke#Ford#mini-site#MySpace Clone#Online Communities#online community#online community wannabe#social network#social networking site#social networks#social networks#Toyota#web 2.0

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  • LECTURE SERIES
    • Lecture: Government and Social Media
    • Lecture: Universities and Social Media
    • Lecture: Online Course and Edusocial
    • ALSO: Social Media News LIVE
  • IN CLASSROOM
    • CO-PILOT Artificial Intelligence (AI, ChatGPT, OpenAI, MidJourney and more) for Business Training in Australia
    • 2 Day Metaverse Workshop (Foundation)
    • 3 Day Social Media Advanced Course Sydney
  • MENTORING
    • Mentoring Zoom
    • Mentoring Private Class
  • ABOUT LAUREL PAPWORTH
    • About Laurel Papworth
    • KEYNOTE on ChatGPT
    • KEYNOTE on Metaverse
    • KEYNOTE – Social Media
    • Clients
    • Contact
    • Testimonials 2005 – Today
    • Consult
  • Alchemy Podcast