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Toyota Flash online community wannabe

Written by Laurel Papworth in Uncategorized Last Updated January 6, 2007

How Not To Build An Online Community???:

Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100% Flash, that lets you create a profile and add your age group, vehicle color and reasons why you drive a hybrid. It feels more like a marketing effort than an attempt to build something for the long term, and this will likely close down fairly soon, just like Walmart’s School Your Way.

From Mashable – and I couldn’t agree more. What on earth were Saatchi & Saatchi thinking? I mean, Flash? FFS fellas, go read Gonzo Marketing by Christopher Locke (ClueTrain Manifesto guy?) – the chapter on how Ford could create a great online community around gardening! ….flash?!? Flash is ok in bits and pieces, maybe for a game or or some little thing, but a whole social networking site? o.O

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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