Skip to content

Laurel Papworth, ChatGPT,AI Is My CoPilot course, Metaverse

  • WorkshopsExpand
    • AI is My CoPilot
    • Clubs Pubs and AI
    • AI For Executives and Senior Leaders
    • AI as Business Mentor
    • AI-Proof Your H.R. Career
    • Wine and AI
    • Microsoft 365 Copilot AI
    • Australian Institute of Management
    • 2 Day Metaverse Workshop (Foundation)
  • ZoomExpand
    • Mentoring Zoom
    • Mentoring Private Class
  • About LaurelExpand
    • About Laurel Papworth
    • KEYNOTE on ChatGPT
    • Events/Conferences on AI
    • KEYNOTE on Metaverse
    • Articles on Metaverse
    • Clients
    • Contact
    • Testimonials 2005 – Today
  • Alchemy Podcast
  • LecturesExpand
    • Artificial Intelligence
  • Articles (All)
Laurel Papworth, ChatGPT,AI Is My CoPilot course, Metaverse
Home / Toyota Flash online community wannabe

Toyota Flash online community wannabe

ByLaurel Papworth January 6, 2007

How Not To Build An Online Community???: Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100%…

How Not To Build An Online Community???:

Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100% Flash, that lets you create a profile and add your age group, vehicle color and reasons why you drive a hybrid. It feels more like a marketing effort than an attempt to build something for the long term, and this will likely close down fairly soon, just like Walmart’s School Your Way.

From Mashable – and I couldn’t agree more. What on earth were Saatchi & Saatchi thinking? I mean, Flash? FFS fellas, go read Gonzo Marketing by Christopher Locke (ClueTrain Manifesto guy?) – the chapter on how Ford could create a great online community around gardening! ….flash?!? Flash is ok in bits and pieces, maybe for a game or or some little thing, but a whole social networking site? o.O

Technorati Tags: online Communities, social networks, Saatchi & Saatchi, Toyota, Disney, Walmart
Post Tags: #age group#Christopher Locke#Ford#mini-site#MySpace Clone#Online Communities#online community#online community wannabe#social network#social networking site#social networks#social networks#Toyota#web 2.0

Post navigation

Previous Previous
Lonely Planet Head of Content job
NextContinue
YouTube and the uncontrollable
  • Terms and Conditions
  • Testimonials 2005 – 2021
  • Contact
  • Privacy Policy

© 2025 Laurel Papworth, ChatGPT,AI Is My CoPilot course, Metaverse

pa@laurelpapworth.com
+61432684992
Mount Victoria, NSW 2786
Australia
Facebook Twitter Instagram YouTube Linkedin
  • Workshops
    • AI is My CoPilot
    • Clubs Pubs and AI
    • AI For Executives and Senior Leaders
    • AI as Business Mentor
    • AI-Proof Your H.R. Career
    • Wine and AI
    • Microsoft 365 Copilot AI
    • Australian Institute of Management
    • 2 Day Metaverse Workshop (Foundation)
  • Zoom
    • Mentoring Zoom
    • Mentoring Private Class
  • About Laurel
    • About Laurel Papworth
    • KEYNOTE on ChatGPT
    • Events/Conferences on AI
    • KEYNOTE on Metaverse
    • Articles on Metaverse
    • Clients
    • Contact
    • Testimonials 2005 – Today
  • Alchemy Podcast
  • Lectures
    • Artificial Intelligence
  • Articles (All)