Toyota Flash online community wannabe

ByLaurel Papworth January 6, 2007

How Not To Build An Online Community???: Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100%…

How Not To Build An Online Community???:

Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100% Flash, that lets you create a profile and add your age group, vehicle color and reasons why you drive a hybrid. It feels more like a marketing effort than an attempt to build something for the long term, and this will likely close down fairly soon, just like Walmart’s School Your Way.

From Mashable – and I couldn’t agree more. What on earth were Saatchi & Saatchi thinking? I mean, Flash? FFS fellas, go read Gonzo Marketing by Christopher Locke (ClueTrain Manifesto guy?) – the chapter on how Ford could create a great online community around gardening! ….flash?!? Flash is ok in bits and pieces, maybe for a game or or some little thing, but a whole social networking site? o.O

New Australian Social Network – linkau

ByLaurel Papworth July 6, 2007February 23, 2011

Linkau have launched an Australian social network. I don’t know how clearly you can see from the picture above (from the Sydney portal) but it’s very MySpace-y. No attempt to pull out information into an aggregated page. No real attempt to add any value to the Australian MySpace proposition as far as I can see,…

Social Media | Uncategorised

Facebook: Active users in Australia

ByLaurel Papworth August 31, 2009November 24, 2019

Facebook has nearly 9million Australians, over 6 million log in monthly. And growing.

Missing kids and Myspace.com

ByLaurel Papworth February 5, 2006

CBS 5 from San Francisco, has a report from San Jose Police Detective David Gonzalez about parental concern regarding links between missing teens and Myspace. He points out that predators troll the forums and blogs looking for targets and recommends the following: What we tell parents is that kids should not have a computer with…

Australia: Bebo and the case for bloggers

ByLaurel Papworth June 13, 2007

I get confused when PR people launch a service ignore niche communities online. But it’s addles my poor brain even more when it’s a Web 2.0 service provider ignoring We Media. Sooooo, I found this a little mind-boggling: traditional media > than bloggers when promoting social networking sites? I may have missed one of you,…

Social Media

Facebook doesn’t suck

ByLaurel Papworth October 14, 2007November 24, 2019

Facebook is/not a walled garden – Fang and me hosted group on Facebook. Here we go again: Why Facebook sucks Saturday, October 13, 2007 by Dave Winer. Another topic Scoble and I talked about today was Facebook. I said I don’t like Facebook, never have, and I finally figured out why. It’s another one of…

Social Media | Uncategorised

Heritage Hartigan attacks everyday Australian readers

ByLaurel Papworth July 1, 2009November 24, 2019

John Hartigan, chief of News Corp Australian office went on the attack today. It might be just me, but the whole thing reeks of the newspaper ship sinking and an angry captain not making any sense. From Duncan Riley’s The Inquisitr: Almost anyone can start one of these sites, with very little capital, no training…

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