What is a social media press release. How can a social media press room be used. What are the common mistakes in targeting bloggers and twitterers in social media? Medecins Sans Frontieres MSF.TV
Use your Klout score to get stuff. Klout them up! social media influence never had it so good.
How to get a custom URL for Google Plus. Replaces gplus.to with Google’s official version of a Facebook USERNAME.
Social media press releases are about exposure/reach not circulation. Twitter report on Lance Armstrong and anti doping tweet. How 3.5 million followers converts into nearly 8 million pairs of eyeballs through 14,000 retweets.
Dates: Monday August 29th. Know a friend who might like the course? Please pass on!
Workshop Facilitator: Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. Laurel has 40,000+ followers on Twitter, and 25,000 on Google Plus. Find out more about Laurel Papworth on her website.
If you would like to have a course run inhouse for your organisation or conference, please email us.
Please contact Cheryll at firstname.lastname@example.org for direct debit information, or testimonials, more information etc. Other Training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. More social media courses are available here
Dividing your customers to conquer them in social media – using Value system tribes to build communities. Chickfila, gays and Kentucky Fried Chicken. Finger lickin’ good.
Corporate Karma is immediate & irrevocable. Transparency & accountability arent just nice to haves they are part of every day reality. I will let this poor mother speak for herself. News-gathering in its traditional form is finished. These dark moments will continue to be made public as transparency becomes the norm. Shame on you Channel…
How a Facebook page might save a company in Brand disgrace! Brumbys told franchisees to blame carbon tax and hike up fees. The backlash was enormous on social media sites such as Twitter, on Facebook and so on. Now Brumbys are using Facebook to apologise and ask for leniency and the franchisees are using it to explain and fight back.
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