Facebook Intensive Class – Computer Class, 1 Day
Dates: Monday August 29th. Know a friend who might like the course? Please pass on!
Workshop Facilitator: Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. Laurel has 40,000+ followers on Twitter, and 25,000 on Google Plus. Find out more about Laurel Papworth on her website.
If you would like to have a course run inhouse for your organisation or conference, please email us.
Please contact Cheryll at pa@laurelpapworth.com for direct debit information, or testimonials, more information etc. Other Training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. More social media courses are available here
Looking for a very indepth Facebook class? Not just building “likes” and “shares” but also competitions, coupons, adding shopping baskets and tickets, analysing FBO (Facebook Optimisation), Edgerank and so on?
Course Agenda
COMPUTER COURSE: Facebook has one billion members – are you ready? Your thinking of setting up a Facebook Business Page or have already got one but want to do more. Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Gain audiences and learn about tools and tips for growing an engaged Page. This is a very practical workshop. 
Session Details
Are you customers on Facebook? Already got a Facebook Business Page and want to build an engaged audience? Have you thought about adding a shoppping cart to your Facebook Page?
Held in Sydney CBD nr Martin Place (details are mailed to you on booking) you must bring your laptop to set up the services we go through. We provide wifi – don’t forget to bring the power supply! If you don’t have a laptop, we can rent you one for $50 for the day. Please email pa@laurelpapworth.com (Cheryll) for more information
- Overview of customers and companies on Facebook, plenty of case studies.
- Learn how to set up your Page correctly first time, including categories and Places
- Create a Timeline that is engaging and adds brand value
- Use Facebook to explore marketing intelligence. Coupons and Competitions.
- Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer
- Learn about Facebook Analytics and how to read them
- Understand how to add a shopping cart to your Facebook Page and explore customer sales on a platform with 1 billion engaged users.
- Examine FBO (Facebook SEO) and how to be in the timeline of customers who “Like” you.
- Strategy for increasing Likes and Shares.
A very intensive, advanced, ONE day course – we start at the beginning and go very deep. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years.
NEXT PUBLIC CLASS: Friday October 28th. Know a friend who might like the course? Please pass on!
Workshop Facilitator: Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. Laurel has 40,000+ followers on Twitter, and 25,000 on Google Plus. Find out more about Laurel Papworth on her website.
If you would like to have a course run inhouse for your organisation or conference, please email us.
Please contact Cheryll at pa@laurelpapworth.com for direct debit information, or testimonials, more information etc. Other Training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. More social media courses are available here
Hi, will you be holding this course later in the year as well. Please advise dates.
Also what are the times for the seminar on the 29th August
Hello Laurel, I have attended your 2 blogging evenings through She Inspires. If I attend the one-fay facebook intensive course will you be doing a separate blog course, to save me doing the 3 day course? Thanks.
Very good blog. thanks for sharing the training workshop details.