KFC Gayest Chicken Parody – #ChickFila

How are you using rituals and values to create celebrated divisions in your online community? Even offline communities break down into tribes – which is the last step of my 12 step online community strategy framework. Swarms or tribes or Teams or whatever you want to call them are united on Purpose (the purpose of the community) but divided on Values (the options/variables). In other words, we come together on a topic but divide on how it should be addressed. This creates story, interest and passion. In a politically correct world, marketers fail to address fundamental value issues such as where do you stand? CEOs don’t speak up, advertising is pushing product not brand equity. As we enter into the social economy, we learn that those that stand for nothing fall for anything (Alexander Hamilton)  and that is not what your consumer wants from you. To take it further, if you have access to a publishing medium, you had better stand for something:  all that is necessary for the triumph of evil is that good men do nothing – Edmund Burke. Where is your online community strategy making strong statements? Where is your social media campaign clearly identifying with a community value? And I don’t mean a 10% discount on your products… Vote #TeamSilkCharm now! 😛

Chickfila recently announced that gays weren’t welcome at their stores. That would be a brand putting out their value systems. So John Goodman and the team at Funny or Die hijacked the KFC brand and put out an alternative brand value. That would be humans doing what they do best – choosing what side they are on. *laughs*

NASHVILLE, Tenn. (BP) — In Rock Hill, S.C., Wednesday, customers were waiting 75 minutes for a Chick-fil-A chicken sandwich, when they could have driven down the road to McDonald’s and been in and out in five minutes.

About 50 people wait outside a Chick-fil-A in Kansas City, Kan., waiting to get inside on “Chick-fil-A Appreciation Day.” Across the nations, Chick-fil-A restaurants were packed. Photo by Malachi O’Brien

It surely seemed strange to at least a few observers, but the folks in Rock Hill — and at jam-packed Chick-fil-A restaurants across the country — were making a statement, standing up for a chain that has been criticized by media members, politicians and activist groups because of Chick-fil-A President Dan Cathy’s support for the biblical definition of marriage.

“Chick-fil-A Appreciation Day,” as organizer Mike Huckabee called it, may have been more successful than even he envisioned. More than 625,000 people had signed up on Facebook to participate, and it seemed that each one came — and brought a friend
(via Baptist pressOpens in a new tab.)

So KFC should’ve done this video themselves (?) but it’s probably better someone else did as KFC would’ve toned it down.

Every time you see a TV show with TeamJoel or TeamChristina or you play a computer game with Alliance vs Hordes, or Vampires vs Zombies just remember that it’s part of the marketing strategy. Because you unite people on the Purpose (to watch an audition show) but divide them on values (who should win) you create tension and interest. How often do you see that in advertising or marketing in general (not sports marketing) ? Is it all either good (aspirational) or bad (fear) and nothing in between. How can you divide your community to conquer them hmmm?

If your community is up in arms about something and you have nothing to say, you are irrelevant and wasting your time, personnel and money attempting to participate. Time to man up (or woman up). Social Media marketing is fun and important and more interesting than counting banner ads and Facebook Likes.

NOTE: For the purposes of this article, I’m not pro or anti gay. I am as much interested in anti-gay Chick-a-fila Appreciation Day rite of passage as I am in the KFC parody for pro-gay support. However personally I would buy KFC. Except I’m on a diet so I have to go find some pro gay marriage tuna and salad. 🙁

PS If you still aren’t convinced, and believe everyone just wants to get along in social media,  I want to ask you – #TeamFacebook or #TeamTwitter or #TeamGooglePlus? yeah, thought so. 😀

via Laughing SquidOpens in a new tab.

UPDATE: Chick-A-Fila introduces a Hate SauceOpens in a new tab. :another parody. Amusing if it wasn’t sad. Sad if it wasn’t amusing. You choose. #AndThatsThePoint

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “KFC Gayest Chicken Parody – #ChickFila

  1. HI Laurel,

    Thanks for featuring the video – you’ve just made my day. And just comes to
    show the power of social media and digital marketing when targeted and designed
    for a specific community and achieves a bit of viralbility with the advertisement,
    it is damaging / negative to Chickfilla
    and very good exposure to the KFC brand. Not to mention all the publicity from
    the news.

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