Social Media Monetization and Revenue

Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the…

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Online Community is Customer Service

Customer Service – not Marketing, not P.R., not anyone else – should be handling the online community relationship with your customers. Or, if you have a technical product/service, it’s technical support, or helpdesk. Surely that’s obvious? Yes? No?I laid out different community manager roles in this post, and have talked about customer service running social…

Consumer as ISP – Broadband Australia 08

Social Network Telecommunications view presentation (tags: open-mesh fon telecommunications to) Whew, I just got home from presenting on Social Network Telecommunications – the Consumer as ISP at Broadband Australia 2008 conference. Anyway, I thought I’d take you through the slides (above), which develop further my other open mesh blog posts. The First Bit (up to…

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Australia ROI: Investment and Revenue in Social Networks

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to…

Social Lending – peer to peer banking in Australia

Well, this sucks. From AsiaMedia. AUSTRALIA: Web 2.0? Don’t bank on it just yet Australian banks won’t provide latest online financial services, such as wikis or peer-to-peer lending, due to lack of infrastructure and low retention rates of skilled IT staff AUSTRALIAN bank infrastructure is “not robust enough” to deliver secure web 2.0 banking and…

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