Australia: Social Media Marketing Job at Commonwealth Bank
Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers?
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COI: Cost of Inaction United Breaks Guitars
United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.
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Good Game: ABC TV Show and online communities
ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a…
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Mainstream editors will get articles from bloggers with audience
Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience.
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Donations as Revenue: Social Media Business Podcast
Where is the money in social media? One of the 22 revenue streams is donations and a foundation stone of open source online community economies.
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Volkswagen: The fun theory
I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one from The Fun Theory meets all that criteria and more:
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Gary Hayes Social Media Count
Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute? Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Network activity measured in real time.
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Experiential Economy: Social Media Business Podcast
What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.
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Facebook: Sentiment Measurement and social media
Facebook status updates tell us the emotional health of the nation and the Gross National Happiness of members. 300 million ? 400 million? of ’em.
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