… it ain’t. Well this was a myth I subscribed to, until this morning, so from this demographic of 1 (albeit an important 1!) I thought I’d share my findings. Although I’ve been following Helen Coonan’s new laws and such on radio, I thought it was all a bit of a storm in a teacup….
We love Jim Benson. Yes we do. We’re Gonna Zune Zune Zune ah ZuneI guess I don’t understand what a Launch is. Techmeme is abuzz today about Microsoft “Launching” their iPod called Zune. But you can’t buy one until the holidays and they won’t tell you how much one will cost.That’s not really a Launch….
Don’t you just love it when the world turns upsidedown? Napster dropped a bundle on a failed advertising campaign at the SuperBowl a week or two ago: Napster’s Super Bowl ad voted the biggest loser The RegisterNapster has been awarded the title of Super Bore by viewers ranking the advertisements from last night’s football championship.Napster’s…
I’ve had a quick look around for the best of the best of consumer ads. Here’s my pick:The Tiger Woods/Nike ad by Joseph Jaffe.I created it on my laptop and apologies for not being able to insert the swoosh at the end, although I think it works just as well just the same.Nike eventually used…
Here’s an example of asking your online communities hyper-users to create Peer2Peer advertising for you. By bypassing the advertising agencies and having your community create ads, you not only have your target demographic deciding what they want to see and here, but they will distribute it for you too. Those of you in media and…
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