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Consumer generated advertising


I’ve had a quick look around for the best of the best of consumer ads. Here’s my pick:
The Tiger Woods/Nike ad by Joseph Jaffe.
I created it on my laptop and apologies for not being able to insert the swoosh at the end, although I think it works just as well just the same.
Nike eventually used the shot themselves with crappy tag lines like “We gave you a wedge with more feel. You showed us what it could do.” And they paid to show it primarily on the golf channel. Like most people, I prefer Jaffe’s simple ad that he knocked up for fun and that got shipped around the ‘net like lightning.

Gotta love the consumer generated ad for Ipod (George Masters). I’ve uploaded it to my FTP server here. Master the art of the middle finger, err Cabbie Driving here – this one ended up being bought by the customer from the director (Krabby). I suspect it was to stop it from being distributed on the ‘net. Didn’t work.

Ah well, Specspot (TV’s not ready for this) has two rating sections. Entertainment Value:Is it funny/compelling/interesting etc? and Advertising Value: Does this make you more likely to purchase the product/service being advertised? Ratings of ads will be everything in a future where all is customisable.

Just to show that ad agencies aren’t out of the running, here’s a cute one from Direct Agency for Victorias Secret. Oh and ViralX.com has a bunch of viral videos too…

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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