Peer 2 Peer Advertising – L’Oreal

Here’s an example of asking your online communities hyper-users to create Peer2Peer advertising for you. By bypassing the advertising agencies and having your community create ads, you not only have your target demographic deciding what they want to see and here, but they will distribute it for you too. Those of you in media and advertising might want to keep an eye on this campaign. Not only are L’Oreal not paying for the development of the ad, but they aren’t paying the user who wins either. The prize is the fact it will be aired on TV. And that teen peers will vote for it. Can you see where this is going yet??? Couldn’t they at least have thrown an iPod on as an additional prize? Sheesh.

Varsity Media has just launched VarsityTv a mobile storefront with blogs, chat, ringtones, wallpaper, boards, music, tv (including user-generated videos) games, shop and so on. Its a joint venture between Varsity Media and m-Qube. Read more here.

Technorati Tags , Peer to Peer Advertising, HyperUsers

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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