How to Do a LinkedIn Profile Audit

Audit/Benchmark your LinkedIn Profile. This is a video on how to do a preliminary AUDIT for your personal LinkedIn Profile AUDIT (fill in). The audit is a suggested activity BEFORE attending one of my social media classes (classes at bottom):

  1. Profile: LinkedIn Profile Custom URL =. au.linkedin.com/in/laurelpapworth.com/en
  2. Who’s Viewed Your LinkedIn Profile in last 3 days = 7
  3. Your Rank for LinkedIn Profile Views in 30 days = 3 views down 3%
  4. Number of LinkedIn Connections (Subscribers) = 5650 1m40s
  5. % of level in your LinkedIn network = #498
  6. % of level in your organisation on LinkedIn (if relevant) =
  7. # of LinkedIn Profile Views in 90 Days = 338 2m31s
  8. Choose One Week LinkedIn Profile 3m0s. Views, Actions Taken (Engagement)


Make notes of questions or anomalies we can look at in class 🙂 LinkedIn Profile Audit

If you don’t have a LinkedIn profile or only a very new one, don’t worry about this Audit! Suggested (not a prerequisite) for:
Online Courses: http://laurelpapworth.com/online-coursesOpens in a new tab.
University of Sydney LinkedIn Class https://cce.sydney.edu.au/course/LIN1Opens in a new tab.
3 Day Social Media Intensive (Advanced, Sydney) http://3daysocialmedia.eventbrite.comOpens in a new tab.


If you are unable to attend the Sydney based classes, not interested in the larger social media online series and JUST want a course on Social Media Audits, here is a special Bloggy coupon of $15USD ( Online Course in Social Media Audit/Benchmarks). Includes this lecture. https://www.udemy.com/social-media-audit-measurement/?couponCode=Web2015 (until I turn it off :p) Please use code WEB2015 if asked to “redeem a coupon”. You will need to download the workbook (audit and benchmark) from a lecture in the first section.
If the video looks blurry, it shouldn’t (shot in HD). Please click the cog and change to the highest setting.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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