The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. Let’s tame it.

What are the Main Features of a Social Media Press Release?

  • A controllable hub (Facebook, Twitter etc are under the control of those companies).
  • Written in the most suitable brand voice (educational, serious, fun, corporate or entertainment)
  • Strong visual branding (colours and logos, and header images)
  • About statements on corporate social responsibility, company history, stories.
  • Contacts such as address of press launch, and maps, email addresses, phone numbers
  • Lots of rich content “social objects” ripe for dissemination on Facebook and Twitter
  • Usable and easy admin and structure – ability to email in a press release and have it go live!
  • Call to action widgets (sign up for email newsletters, download industry PDF, fill in survey)
  • Posts containing: Coupons, offers, competitions, company statements, message from CEO, industry vision.
  • Social sharing also increases SEO and SMO (search and social media optimisation).

Who Needs a Social Media Website, Corporate Blog or Social Media Press Room?

Perhaps you are a:

  • Business owner wanting to integrate social media and your website, and want to know how to discuss that with a web developer or do it yourself
  • A Public Relations or Marketing consultant looking to offer more social media services to clients, helping them get their content, promotions and press releases into traditional and social media.
  • A student investigating additional social media tools, strategies and frameworks. Or even start to build your own “personal brand” (leadership, influence, knowledge) in your chosen industry
  • A social media consultant frustrated with archaic websites and expensive web development and needing a hub to drive social media eg Facebook and Twitter spokes.

If you’d like step by step video lectures, a workbook and examples and a question and answer forum: How to use WordPress to set up a Social Media Press Room & Corporate Blog

Creating Your Social Media Website And Blog with WordPress Course

I usually use WordPress – and myĀ online course takes you through setting up WordPress from scratch – but adapt it from the opinion/hobby/rants šŸ˜› platform into Small Business/Corporate/Not for Profit social media press release hub. You can adapt the modules to Tumblr etc if you are more comfortable with another platform.

HubAndSpoke_Wordpress_2015.001

Below is the list of things to consider when creating a social media press release hub, writing your content, branding and social media distribution. My new social media press release online course includes:

  • Set up a corporate blog on a social media press room (we’ll Ā use WordPress)
  • Learn how Ā to write the press release in a “voice” suitable for social media
  • Create branding (tools for creating Headers etc)
  • A strong backstory About Page
  • Contacts for the Press Release
  • Embedding rich media for social distribution e.g. message from CEO or product education videos
  • Other social content spokesĀ to add to your social media hub.
  • Embedding Facebook and Twitter status updates that can be shared and retweeted from the Press Release
  • Making sure the website structure fits the customer profiles and target audiences
  • Creating call to action widgets/apps for more social activity
  • How to add social distribution to each article and press release
  • How to import and export and manage your new business website
  • SEO (search engine optimisation) and SMO (social media optimisation)

At the end of the course, you will have a business website set up that integrates social media and functions as a social media press room and corporate blog. OR the language to talk to those pesky web developers šŸ™‚

The Social Media Press Release online course includes:Ā Salmon_SocialJigsawFinal

  • Lifetime access to all updates
  • A workbook with exercises
  • Case Studies and examples
  • iphone and Android app (once Apple approves it)
  • Quizzes and tests (fun ones)
  • My jokes (yay!)
  • A discussion forum to ask me questions.
  • Resources and links to 3rd party white papers and tools

If you are interested in a course on how to write social media press releases, create a social media press room (using WordPress) and integrate social media into your website for easy distribution on Facebook and Twitter (both your own “owned channel” and your customers “earned channel”) – this course is now live.

The Social Media Press Release online course

If you’d like step by step video lectures, a workbook and examples and a question and answer forum: How to use WordPress to set up a Social Media Press Room & Corporate BlogĀ – $99USD for blog readers ($199 normally).

Let me know if you have any questions by emailing Fiona (pa@laurelpapworth.com) or give me a call 0432684992. I also run this workshop for realz in your training room if interested. Your attendees get access to the online course afterwards to ensure they have a strong takeaway and access to help, post workshop.